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Beauty services 25 Sep 2017

Establishing Decent Price Point for Quality Grooming Services- Jawed Habib

Hair and beauty services are in big demand as customers are focusing more on them. Jawed Habib provides the best in them at prices that suit every pocket.

By Tanvi Jetly Feature Writer

Every customer looks up to the brand which provides them with the best services at decent prices. In these times of prices of every item and services going up, no one would really like to spend a bomb on hair and beauty services. Jawed Habib is a big name in the industry of hair and beauty services. They are popular not only because of their services but the intelligent pricing done by the brand to make them reachable to all categories of people.

Quality Grooming
It is often noticed in high-end salons that have gained some popularity that the prices of their services are always rocketing up. This might go down well with high-income groups but middle-class people would never think of using their services. This leads to the brands losing a huge chunk of the customers. Brands that think not only about their pockets but also of the customers’ pockets are the ones that gain a strong customer base as well as the trust of all of them. Quality grooming is in the veins of Jawed Habib but the brand has decided on the prices of their services keeping in view the varying pockets and genres of customers. Every customer desires to have quality grooming at an affordable price and Jawed Habib is a brand that fulfils this desire of the consumers.

Covering Smaller Towns and More with Franchising
Franchising has led the brand Jawed Habib to touch new possibilities. It has not only led the brand to expand themselves but is also planning to make the brand available for the service of customers in smaller towns. This move by the brand will help it in establishing in areas where only some brands think of venturing.

USP of the Brand
With650 outlets across India and all of them franchised, Jawed Habib, as a brand, is still growing strong.

"We provide quality grooming services at a decent price point. To achieve this we deploy graded and trained technical staff across all our salons in India. This ensures uniformity in service standards", says Jawed Habib, CMD, Jawed Habib Hair and Beauty Limited.

What attracted the brand towards franchising?
Jawed Habib is a big name in itself. The brand has grown not only by providing the best services but also because of them being involved with Franchising. New income source, Operational benefit, deeper market penetration and risk reduction are some of the reasons which motivated the brand to take up franchising.

Franchising Network of the Brand
New income source, operational benefit, deeper market penetration and risk reduction were the factors that led the brand Jawed Habib towards franchising.

“Our vision is to groom India at the Taluka level too. Hence apart from our regular expansion plans, we are also keen to populate in smaller towns. We are coming out with a conversion model for local salons that are keen in converting their existing salons into a Jawed Habib franchisee. This initiative has a huge potential considering the demography of India”, he adds.

FRANCHISE FACTS
No. of stores (company-owned + franchise): 650 stores

Investment required– Rs. 15 lacs to Rs.70 Lacs

Area required – 400 sq.ft to 1500 sq. ft carpet area

Expected break-even– Operational break-even from the 3rd month of salon inception

Preferred cities &location – All cities across India

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