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fitness industry 23 Aug 2017

Emerging business opportunities in fitness industry

As the ratio of fitness enthusiasts have increased over the years. Fitness is a lucrative business idea to start. This article introduces you to new business opportunities in fitness industry.

By Madhusree Chowdhury Feature Writer

Being fit is not always the right charm to live in peace. An individual needs a peaceful mind and a physically fit body to cope up with the daily challenges of life. The current scenario of the urban population depicts 75% overweight cases. It means every three persons out of four are not in their proper shape.

Huge competition and the thought of emerging better every day are the two main reasons behind a stressed mind. The problem is further aggravated due to abnormal lifestyle choices. Majority of population relies on fast food rather than home-cooked delicacies. This is where the fitness and wellness industry in India steps in to make a huge progress. Due to the advent of social media platforms and internet, the current population is learning a lot regarding maintaining good shape and eating healthy foods. The main problem is that they do not get the ideal venue to continue this practice.

Current scenario of fitness centres
The fitness centres are found in every nook and corner these days which are unorganized and only offer primitive equipment. Since few years, the wellness industry in India is witnessing the emergence of brands which are not only organized, but also offer healthy solutions for both mind and body.

The population is also becoming more aware of its well-being which is why the organized fitness centres are securing a good future. The entry of these players is changing the current shape of the fitness industry.

Number of people seeking a fit body and a healthy mind is increasing day by day. Nevertheless, using this opportunity, the organized gyms and fitness centres are also flourishing. The new ideas, that are significantly turning the tables and setting the bar of standards pretty high, include a venue where the distressed population can relieve some stress. The elevated stress in the workplace and the continuous feeling of insecurity in the job world are adding to the health-related problems among the professionals. Even the teens are not spared from the ill-effects of the competitive world. The fitness centres are providing a perfect platform where the stressed individuals can get a good guidance from the fitness gurus and consult with the dieticians regarding proper nutrition.

Tapping the potential
The business opportunities in this aspect are pretty huge. There are so many brands to mention that offer a total makeover of the space you own to come up with a perfect venue for fitness solutions.

  • Energy Fitness is a leading name that offers franchises for an investment ranging from INR 50 Lakh to 1 Crore. You will also need a sprawling carpet area of 4000 to 5000 square feet.
  • DanzoFit is an emerging name in the Indian subcontinent. Founded by Dr. Nikita Mittal, this brand is offering franchises in India for an investment of INR 30 to 50 Lakh. This brand will offer injury-free and choreographed fitness mantras for enthusiasts. The venue will also offer one-to-one training and different sessions for kids.
  • Country Club Fitness is a niche brand with all types of facilities one can expect. The brand is providing franchising options for an investment of INR 30 to 50 Lakh to come up with an air-conditioned fitness platform.
  • Universal Gym is providing a limited option for franchising. It is a luxury brand that is offering a niche venue for fitness solutions for an investment of INR 1 to 2 Crore. You will need a space of 2200 to 8000 square feet.

Many other wellness aspects can be added to this idea where a fitness centre can come up with a different segment for healthy snacks counter and diet consultation. The idea can be extended by including a relaxation unit such as a spa and massage platform with the fitness platform. Being a part of the fitness industry will be a fruitful idea for a business. 

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    About:started in 2012, Universal Gym is one of a kind..
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