Hotline: 1800 102 2007
X
Search Business Opportunities
Marketing Strategy 2014-11-10

Emami ropes in Bollywood diva Kangana Ranaut as its brand ambassador

After glamorous Kareen Kapoor Khan, India's leading FMCG major Emami Limited has signed Bollywood actor Kangana Ranaut as the brand ambassador of its new product, BoroPlus Total Results Moisturising Lotion.

Emami ropes in Bollywood diva Kangana Ranaut as its brand ambassador

Taking a relook at the competitive body lotion category, leading FMCG major Emami Limited, has roped in Bollywood actress Kangana Ranaut to endorse the all-new BoroPlus Total Results Moisturising Lotion.

Ranaut, a National Award Winning actor is known for her power-packed performances in movies like Fashion, Life in a Metro, Gangster, Krrish 3 and Tanu Weds Manu.  With the joining of Ranaut, BoroPlus now has two iconic faces to endorse the lotion- Kangna Ranaut and Kareena Kapoor Khan, who has been endorsing the lotion already.

Commenting on the new launch, Emami Director Priti A Sureka said, "Winter lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14”, as per a PTI report.  He further added, "We have reworked on the overall capability by infusing new advanced product formulations and packaging which will deliver heightened customer satisfaction."

According to the report of a leading business daily, the body lotion is expected to drive the winter sales and bolster the growth momentum of Rs 400cr BoroPlus portfolio, which contributes significantly to the company’s overall turnover. 

The BoroPlus portfolio includes BoroPlus Antiseptic Cream, BoroPlus Anti-Pollution face wash range and BoroPlus Prickly Heat Powder. BoroPlus is India’s largest selling antiseptic cream with 72 per cent market share and is also the highest selling antiseptic cream in Ukraine, Russia and Nepal. 

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: Being dessert lovers and passionate foodies, the trio decided..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Catering
    About Us: Established in 1989, Lajawab Culinary Art is a premium..
    Locations looking for expansion Delhi
    Establishment year 1989
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 6000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Join Hands With No.1 U.K. Concept International Preschool Chain SANFORT is..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pardesh
  • Competitive Exam Coaching Institute
    Want to be an entrepreneur in the education sector? IBT..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2009
    Investment size Rs. 2lac - 5lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Central Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts