Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
fitness industry 08 Oct 2015

Ditch high priced gyms & switch to top fitness apps offering intense workout, diet plans

As compared to other mobile apps, which witness a high male traction in comparison with female with a noted ratio of 52:48, fitness apps has showcased a promising 68 per cent higher percentage of female user’s engagement in comparison with male users.

Insightful digital outreach assures an innovative and sustained user engagement in Digital fitness space. Growing demand for fit and toned body has encouraged fitness industry in India as a whole.

Be it young kids or elderly people, fitness has become an essential route to keep body mind and soul active. This has shifted focus of many sharp business minds towards fitness industry, which is currently is pegged at over US$ 0.78 billion and is stated to grow at a CAGR of 25 per cent, to hit US$ 2.4 billion mark by 2015.

The growing fitness industry, which not only includes fitness & slimming centres, gyms and equipments, but, it now includes, health and fitness mobile apps market as well.

Fitness brands are leveraging on mobile apps
The free versions of most fitness apps provide the space for in-app advertisements, which has been leveraged by brand marketers to promote their products. With access to crucial consumer data (user preferences, diet plan etc), the mobile apps open channels for marketers to do personalized in-app targeting.

User engagement ration
Significantly, during the period of December 2013 to June 2014, fitness apps market has seen good surge. While on an overall basis, mobile apps have seen a growth of 33 per cent in terms of usage, health and fitness apps have grown by 62 per cent over the years.

As compared to other mobile apps, which witness a male: female ratio of 52:48, fitness apps showcases a 68 per cent higher percentage of female users’ engagement in comparison with male.

The target audience of these apps fall in the age group 25-54. Research reveals that people between the age group of 35-54, uses fitness apps, 47 per cent more than the ones between 25-34 (only 41 per cent of consumers from this lot uses mobile apps).

Factually, sports fans are much more inclined towards using fitness apps than social network enthusiasts.

Roadmap ahead
According to Grand View Research, Inc. the mHealth industry will reach US$ 49 billion by 2020, with an impressive 47.6 per cent CAGR over the next 6 years.

Currently, over 100,000 apps available on iOS and Android platforms are successfully operating across the globe. As per the findings of technology research firm Flury, the rate of development of mHealth apps is 87 per cent faster than the mobile app industry. The top 5 per cent of mHealth apps – of which fitness-focused versions, make up the bulk of available apps - have accumulated over 500,000 downloads to date.

Interestingly, these fitness apps are not only being downloaded, but are regularly used by the consumers, which forecast a very promising future ahead.

Comment
Related opportunities
  • Bakery & Confectionary
    About:Started in 2014, Chocolate World is an exclusive dessert café..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 650 - 750 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • About:Started in the year 2000 in Chennai, Children’s World Montessori..
    Locations looking for expansion Tamil Nadu
    Establishment year 2000
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • About: Liberty Shoes has been fashioning footwear for well over 50..
    Locations looking for expansion Karnataka
    Establishment year 1968
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About: Upper Crust Foods Pvt. Ltd. is a 5-year-old company which..
    Locations looking for expansion Delhi
    Establishment year 2011
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories