Hotline: 1800 102 2007
X
Search Business Opportunities
product launch 2016-03-23

Dettol offers Air protection mask to guard from breathing ailments during Holi

Seeing the sky-rocketing prices of daily need, people used to say, some day, we’ll be paying for air we breathe. Probably that day has already dawned upon as consumer goods major RB has launches Dettol Air Protect mask.

Dettol offers Air protection mask to guard from breathing ailments during Holi

As a large part of the country gears up for Holi bonfires and artificial colours, Dettol initiated to protect people from soaring air pollution.

The consumer goods major RB has launched Dettol Air Protect mask. Currently available at Amazon for a reasonable price of Rs. 699, Dettol Air Protect mask will soon be available on other e-commerce sites, unveiled a company statement.

"Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health & Personal Care store,” said Saurabh Srivastava, Director Category Management - FMCG, Amazon India.

The e-tailing giant already sells a variety of air-filters and anti-pollution masks. One such offering from innovation giant 3M retails for Rs. 125 on Amazon against the marked price of Rs. 300.

The Dettol Air Mask claims to protect you from PM 2.5, bacteria, dust and even pollen. It is mean for daily use when there is haze, dust or pollution. The product comes with two replaceable filters for added protection.

Commenting on the same, Arjun Purkayastha, Marketing Director, Dettol, developing markets at RB, said, “The risk from air pollution is very real and getting worse by the day. While we all work towards a longer term goal of reducing pollution, it is also important to protect ourselves from its adverse impact on a daily basis.”

In Mumbai and Delhi, the severe air pollution in recent months is still fresh in public memory. The Air Quality Index in Mumbai was still in a poor shape, according to data recently released data by SAFAR-MoES-IITM-IMD.

Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease. Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis and asthma among others.

Citing a WHO report the company statement says, 13 of the 20 most polluted cities in the world are in India.

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About: VaaFrozen food is a hospitality group which thrives to always..
    Locations looking for expansion Delhi
    Establishment year 2002
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Join Hands With No.1 U.K. Concept International Preschool Chain SANFORT is..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ghaziabad Uttar Pardesh
  • Others Food Service
    In 2007 Xotik Frujus Pvt. Ltd., was incorporated and has ever since..
    Locations looking for expansion Maharashtra
    Establishment year 2007
    Franchising Launch Date 2008
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Kandivali east Maharashtra
  • Vymigrate is one of Australias' Leading Immigration firms providing a..
    Locations looking for expansion Karnataka
    Establishment year 2002
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts