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product launch 23 Mar 2016

Dettol offers Air protection mask to guard from breathing ailments during Holi

Seeing the sky-rocketing prices of daily need, people used to say, some day, we’ll be paying for air we breathe. Probably that day has already dawned upon as consumer goods major RB has launches Dettol Air Protect mask.

As a large part of the country gears up for Holi bonfires and artificial colours, Dettol initiated to protect people from soaring air pollution.

The consumer goods major RB has launched Dettol Air Protect mask. Currently available at Amazon for a reasonable price of Rs. 699, Dettol Air Protect mask will soon be available on other e-commerce sites, unveiled a company statement.

"Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health & Personal Care store,” said Saurabh Srivastava, Director Category Management - FMCG, Amazon India.

The e-tailing giant already sells a variety of air-filters and anti-pollution masks. One such offering from innovation giant 3M retails for Rs. 125 on Amazon against the marked price of Rs. 300.

The Dettol Air Mask claims to protect you from PM 2.5, bacteria, dust and even pollen. It is mean for daily use when there is haze, dust or pollution. The product comes with two replaceable filters for added protection.

Commenting on the same, Arjun Purkayastha, Marketing Director, Dettol, developing markets at RB, said, “The risk from air pollution is very real and getting worse by the day. While we all work towards a longer term goal of reducing pollution, it is also important to protect ourselves from its adverse impact on a daily basis.”

In Mumbai and Delhi, the severe air pollution in recent months is still fresh in public memory. The Air Quality Index in Mumbai was still in a poor shape, according to data recently released data by SAFAR-MoES-IITM-IMD.

Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease. Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis and asthma among others.

Citing a WHO report the company statement says, 13 of the 20 most polluted cities in the world are in India.

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