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Expansion spree 18 Jul 2015

Dermalogica aims to expand its reach to small cities with ‘Face Map Our Nation’ campaign

Globally renowned skincare brand, Dermalogica is capitalizing on various skin woes of Indian consumers via a nationwide campaign.

With an aim to educate Indian consumers, globally renowned skincare brand Dermalogica has initiated a nationwide campaign on skin health, using a proprietary skin analysis technique of ‘Face Mapping’.

The campaign has commenced from June 2015 and would organise and cover over 100 events across India.

“Face Map Our Nation campaign was started by US and slowly all countries have started following it. The ‘Face Map Our Nation’ campaign is basically to spread awareness about skin health to consumers.  To begin with we have started this campaign with our retail stores and will be taking it to our salon partners, to help consumers with better information and awareness about the brand and Face Mapping which is the USP of our brand. We always perform Face Mapping on all the consumers, which is an innovative way to educate consumers about their skin,” said Yashesh Bharwada, Business Director, Dermalogica India.

The technique of Face Mapping combines three aspects of skin analysis; visual examination of the skin, examination of the skin by touch and reading of the skin as an indicator of internal organ health, drawing upon centuries’ old tradition of Chinese Facial Diagnosis.

Unlike a standard skin consultation, Face Mapping divides the skin into 14 zones, taking into consideration that there may be several skin conditions on the face at any one time. This detailed analysis enables the skin therapist to prescribe a customized, zone-by-zone skin care regime to target and treat individual concerns.

“The health of our skin often doesn’t get the attention it deserves. People across The country are subjected to a range of harsh climatic conditions ranging from extremely hot and humid to very cold and dry environments, which have adverse effects on the skin,” said Avni Amlani, International Skin Expert and Consultant to Dermalogica India. “We believe it is imperative to educate people on the importance of good skin health. This campaign is an important initiative towards fulfilling our goal of making skin care an indispensable part of people’s lives.”

Consumers can get their face mapped and find out more about their skin health at any of the 100+ events being hosted across the country through Dermalogica stockists and outlets, including the Shoppers Stop retail chain. Details of all events and participating outlets will be available on the official website of the brand as well as on its social media pages.

Dermalogica will also be involved in major consumer events throughout the year, including events at media houses, NGOs and Skin centers.
 

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