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Startup Funding 12 Sep 2015

Delhi-based start-up FitMeIn bags $100k in seed funding from GHV Accelerator

FitMeIn is an online platform that offers monthly multi-studio membership to premium fitness workout destinations in Delhi/NCR area.

Owned and operated by Pasta Lifestyle Solutions Pvt Ltd, FitMeIn in the fifth start-up funded by Gurgaon-based Green House Ventures (GHV) Accelerator. As part of the acceleration program, FitMeIn will get seed funding of upto $100,000 from GHV.

Commenting on the matter, Vikram Upadhyaya, Chief Mentor, GHV Accelerator, said, “With all kinds of lifestyle diseases catching up early, we will need a paradigm shift in the way we live our lives. With a highly adrenalin-driven team, FitMeIn will completely turn around the way Indians workout.”

About FitMeIn
Launched by three ex-employees of Global Consultancy firm Ernst & Young, Nidhisha Varshney, Lalit Singh and Vishesh Goel in June 2015, FitMeIn is an online platform that offers monthly multi-studio membership to premium fitness workout destinations in Delhi-NCR.

“Having tried over 10 different gym memberships since college, it was a constant struggle to find the right fit, to keep myself coming back to work out often - which is the major pain area FitMeIn is trying to resolve,” noted Vishesh Goel, Co-Founder of FitMeIn.

The ultimate mission of the start-up is to provide customers a workout session anywhere, anytime and of any form at the touch of a button, without them having to enter into expensive long-term commitments with a single fitness studio/gym.

By offering a wide variety of workout options, it also helps avoid monotony in their fitness regime. According to a local research carried out by the start-up, 80 per cent people dropout of their fitness classes because of boredom.

Thus, FitMeIn offers a solution to beat boredom, with access to a wide network of over 250 premium workout destination and fitness instructors across Delhi NCR.

Significantly, FitMeIn offers a range of workouts, including zumba, pilates, aerial yoga, crossfit training, boot camp training, spinning and swimming activities are catching up as the trendiest forms fitness activities.

At present, the company offers 5000+ workout sessions every week and plans to increase the number to over 15,000 sessions per week by December 2015 in major cities across India.

Benefits offered
The convenience of getting access to the best fitness studios at affordable prices forms the core of its operations. FitMeIn offers affordable monthly membership starting at only Rs. 2, 499 in lieu of which customers earn 20 virtual FitCoins that can be redeemed at partner studios for a workout of their choice.

“Fitness is a lifestyle imperative. And, critically so. Out of experience, I can confidently say that one class or one gym workout for over 2 months can get very boring. That is the problem that we are trying to solve for not only a majority of fitness freaks, but ‘wannabe’ fitness freaks as well. With FitCoins, you are spoilt with a wide array of options. Which in turn will make a workout fun; and you are more likely to be consistent when you are having fun,” explained Nidhisha Varshney, Founder, FitMein.in.

A user can book his preferred spot for the entire week through the online portal, using their FitCoins. With typically 0.5-1.5 FitCoins required to book a workout, customers can easily workout for the entire month. These FitCoins can be topped up at any time.

The company will be launching its Android and iOS apps soon to ease and supplement its reach via its website.

In fact, the Delhi-based start-up regularly pitches the ‘A movement for Mass Movement’ campaign for corporate employees headed towards lifestyle disorders like cervical, depression, stress, fatigue or any other physical disorder.

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