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Product LaunchMay, 14 2015

Cricketer Jacques Kallis launches Advanced Hair Studio hair replacement procedure

South African cricket legend Jacques Kallis, who is also the brand ambassador of Advanced Hair Studio (AHS), has launched a breakthrough innovation in Strand-by-Strand cosmetic hair replacement procedure named AIR LACE in Mumbai.

By WI Bureau

AIR LACE is a breakthrough innovation in Strand by Strand cosmetic hair replacement procedure, innovated by global renowned Advanced Hair Studio (AHS). The innovative procedurewas recently launched in Mumbai by South African cricket legend Jacques Kallis, who is also the brand ambassador of AHS.

The new AIR LACE hair replacement procedure is designed exclusively for men and women who are in advanced stages of hair loss. The tried and tested formula works wonder whenclinical procedures are just not able to give full head of hair with desired density and coverage to the consumers.

Commenting on the big launch of the year, Kallis said, “Due to rigorous physical activities and constant exposure to sun and dust, I needed an expert to look after my hair loss problems. I have been associated with AHS from past three years and have undergone strand by strand cosmetic procedure during my hair loss phase. As AHS believes in constant innovation, AIR LACE is yet another up gradation in its existing technology to provide the best experience.”

Being 40 per cent thinner than any equivalent product in the world, the latest AIR LACE technology is not only thinnest, lightest and airiest, but it uses the strength from its hexagonal design for a super fine matrix.

Meanwhile, Sanket Shah, CEO & Managing Director, AHS India shared, “We always aim to bring out the latest technologyto provide best results to our customers. AIR LACE will bring a new revolution to the hair industry as it is one of the lightest hair treatments available in India, as light as a feather. It provides 100 per cent guarantee to give full head of hair backwith required thickness, density and volume even to people in advanced hair loss condition.”

AIR LACE is the world’s most undetectable appearance as itis similar to products used by some of Hollywood’s biggest stars to create a look that is virtually undetectable to the camera, or the naked eye.

It allows no limits to the range of hair styles with hair flow and direction being totally dependent on individual’s choice.

AHS is world’s largest hair replacement and hair re-growth company. It is the only player across the world performing four procedures under the same roof; two clinical and two cosmetic along with a wide range of solutions for all hair loss related problems.

Related: Blossom Kochhar introduces Hair Revitalising Serum

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