Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Partnership 2015-03-12

Cosmetics giant L'Oréal signs agreement with CFAO to further expand its Africa Presence

In a bid to continue its Africa expansion march, French cosmetics giant, L'Oréal signed an agreement with Compagnie Française de l’Afrique Occidentale (CFAO), the specialized distributor from Cote D’Ivoire

Cosmetics giant L'Oréal signs agreement with CFAO to further expand its Africa Presence

In a move to further expand its presence in African market, Globally renowned cosmetics giant, L’Oréal has partnered With Compagnie Française de l’Afrique Occidentale (CFAO) to cover the production and distribution of cosmetics in the Ivory Coast.


As per a research report of Forbes magazine, CFAO, a multinational company, headquartered in France, will be the sole distributor of L'Oréal’s international consumer brands, including L'Oréal Elseve, Mixa, Ultra Doux and Maybelline to name a few. The company manufactures automobiles and pharmaceutical products and operates in Africa and France’s former colonies.


The partnership will allow L'Oréal to access CFAO’s extensive distribution channels, cosmetics production and packaging facilities in Africa, and gain from the CFAO’s experience in the market, being an existing player.


According to CFAO’s Chairman, Richard Bielle, the partnership supports CFAO’s strategy to facilitate the manufacturing and distribution of international brands and facilitate the consumption of world-class products in West Africa. Even though the deal allows for L’Oreal’s activities for a short period, the company is aiming at establishing Cote D’Ivoire as the hub for its African operations. L’Oreal seeks to expand its reach in the French speaking West African region with the aid of this partnership.


Reportedly, L’Oreal is strategically expanding its presence in Africa with a focus on countries such as Kenya, Egypt, South Africa, and Nigeria. In 2013, the brand had three branch openings in Nigeria, Kenya, and Ghana, and a new plant opening in Egypt. Currently, the brand is building its presence in Uganda also. These countries have great potential of growth as their cosmetics consumption is still 10 to 20 times lower than the developed countries.

Comment
image
image
image
Related opportunities
  • After School Activities
    About Us: Cogitus is a higher order thinking after school program..
    Locations looking for expansion Jharkhand
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 120
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ranchi Jharkhand
  • Cosmetics & Beauty Product Stores
    Gulnare Skincare offers skin care solutions for the socially conscious...
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 270
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • About Us: Yess Pizza has created a Pizzavolution in the food..
    Locations looking for expansion Maharashtra
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Bakery & Confectionary
    About Us Dezertfox is a dessert cafe established with the intent..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts