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Beauty and Wellness 12 Feb 2016

Converting existing opportunities into propitious results: Soham Wellness MD

Betting big on Social Media promotion, Soham wellness clinic offers a holistic approach towards re-defining the ancient practices of Indian Sciences and techniques.

Soham Wellness Clinic aims to fill the gap between hospitals and cramped doctor’s clinics for discerning customers. It is a successful outcome to the exhausting research behind the scenes operations and few years of planning.

In an exclusive conversation with Wellness India Bureau, Divya Ohri, Managing Director, Soham Wellness Clinic shared some undisclosed facts about the venture. Have a look:

What are the growth driving factors of such technological treatments in India? What position does Soham Wellness Clinic has secured in current market of Wellness Industry?
Beauty is non-negotiable. The standards of beauty are higher today compared to few years back. Wellness is being democratised. Once people used to feel beauty and wellness as a restricted glamour only for occasions, however, today their view is different. People believe beauty and wellness is an everyday opportunity. Various aspects have forced the technological treatments in India to advance. It has even notched up several significant achievements over the years.

- Success in dealing with weight management therapies
- Enhancing the wellness in a systematic manner
- Social pressure to enhance beauty
- Easy accessibility to quality wellness
- Increasing awareness on effective beauty routine
- Affordability to people at large scale is the growth driving factors.

At Soham, we take time to listen and understand the customer’s health concerns to offer dawdling and effective health solution to them. The Functional and Integrative wellness concepts followed by Soham Wellness addresses the healthcare needs of the people in a more holistic way rather than a component based approach. All our treatment methods are formulated to achieve maximum harmony, metabolic balance and total wellness to our patients.

Which promotional activity do you opt to promote your centre into the aesthetics market? How often do you revive your marketing and promotional strategies?
At Soham, we perform a moderate level of promotional activity during the year. Yet, we are glad that our clients are satisfied with our services and often revisit us. We revive our marketing and promotional strategies as per the market needs. We are flexible in terms of understanding the market needs. Apart from off-line marketing, we are more active in online marketing. From raising awareness on beauty and wellness holistic approach, we also interact with our clients on social media platforms like Facebook & Twitter to offer them daily dose on wellness, nutrition, weight loss tips and lifestyle management.

How do you see aesthetics market in the years to come? How much volume of growth do you expect in this category?
There is a huge potential for aesthetic therapies or procedures in India. It will grow in the years to come at the moderate growth rate of about 25 per cent. The number of people who take its advantages is actually not plenty right now, but it does have aspiring clientele who are willing to take aesthetical procedures if educated well. Thus, the growth opportunity is tremendous.

Elaborate on the USP of the brand.
At Soham, the blend of state-of-the-art technology, clinically tested products, skin therapists, weight loss experts, aesthetic and anti-ageing doctors join hands to service you well. Our strength lies in its usage of latest technological innovations for skin treatments and weight loss treatments. These methods are proven and assure great results. Our doctors and healers are extensively trained to offer you best of both the worlds. We focus on quality and customer satisfaction but not on the revenue.

What are the emerging challenges of cosmetic procedures or running a technology based wellness clinic in India? How do you overcome it?
The emerging challenges of cosmetic procedures come from the clients, who have experienced lower quality services or poor results from previous know-how. Approaching them with the benefits of the services and counselling them is challenging. Many people believe every wellness centre works alike. We offer versatile benefits like cost saving, bringing things on track and overcoming the side effects. When the market offers low priced and low quality services, convincing people about the advantages of ‘quality on high price’ gets complicated. With time, people in India understand the importance of quality and are ditching economical.

Are you planning to tie-up with any emerging med spa to build strong hold over the existing aesthetics market opportunities in India?
Soham Wellness Clinic is always open for new opportunities to convert them into propitious results.

Which ongoing trend do you witness in the skin healer market at the moment, holding high demand and successful results?
The weight loss therapy follows a revolutionary procedure called CoolSculpting. It is safe and effective too. CoolSculpting is USFDA approved non-surgical innovation to nurse unwanted fat cells underneath the skin. We offer CoolSculpting at Soham. The proven and long term results will make you feel confident and motivated.

What kind of innovation are you coming up with to tap the biggest pie in the dermatology therapy market?
We are focusing on various skin care therapies ranging from pigmentation, anti-ageing treatments, Botox etc. We have invested both in the expertise and the technology targeting on skin care therapies. Our customers have seen long lasting results as well.

What are your expansion plans with Soham Wellness Clinic?
We are doing well right now. Thanks to our customer who believe in us. We want to build the team, technology and our customer base at our present wellness centre right now. In the years to come, we are planning to open branches in other cities.
 

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