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Wellness blogSep, 05 2017

​Content Marketing Tips That Healthcare Brands Should Follow

In the Union Budget 2017-18, the overall health budget increased from INR 39,879 crore to INR 48,878 crore.

By Nibedita Mohanta

Amid a fierce competition and tussle in the business world, it has become very vital for healthcare brands to utilise best ideas to succeed.

The healthcare sector is booming with brands popping out in the market every day. In this fierce cut throat competition it is very difficult to keep the focus of clients and audience on one brand, thus keeping the focus intact, healthcare brands need to maintain their content marketing team active.

In the Union Budget 2017-18, the overall health budget increased from INR 39,879 crore (US$ 5.96 billion) (1.97% of total Union Budget) to INR 48,878 crore (US$ 7.3 billion) (2.27% of total Union Budget).

Deloitte Touche Tohmatsu India has predicted that with increased digital adoption, the Indian healthcare market, which is worth around US$ 100 billion, will likely grow at a CAGR of 23 per cent to US$ 280 billion by 2020.

Here are a few content marketing tips to help Healthcare brands to rise above all:

Thread of Connection

The brand needs to tell the audience about the company, how it works, how it started and everything about the company, so that the audience feel connected. Through this connection thread the audience will be able to place its first brick of trust and will be able to knot other people in the same thread.

For example, the brief will help the audience to understand about the company, so that he/she can recommend or at least suggest his family and friends to pay a visit and get helped.

Human touch

Sometimes a pinch of emotion or a human angle can do wonders. It is easy to connect through some human centric angles. It will give a boost to the confidence of the people to trust on the company to get cured.

If a couple of human stories, who were benefited by the brand and of people, who are directly or indirectly associated with the brand, were displayed on the website, people will get confidence to rest their trust upon the brand.

Study has revealed that 41% people take friendly suggestions references about hospitals, doctors from relatives, friends and colleagues.

Engaging Videos

Some audiences are too lazy to go through all the written details, so if informational videos are inserted in between paragraphs, it will keep the audience engaged for quite some time. Some useful video is placed at the end or beginning then it will give an immediate knowledge about the company.

These days a lot of brands are making a human interest advertisement, which helps the audience feel connected with the brand.

Socialise

The advertisements and important information can be circulated to large mass through Facebook, Twitter, Instagram and YouTube. If the brand is renowned, everybody must know about it but if it is a startup then not many people will be aware of the brand.

Thus pushing the advertisements, videos and stories on various social media portals will help people to know about the brand.

As per study reports, 87% teenagers look up on internet to solve their teenage problems such as acne, pimples, anxiety and facial hair problems.

Time-to-time updated

It is very important to keep the brand’s page fresh always. Stale information is a big turn-of. If new information about some new drug, cure for some disease or any information, related to the healthcare sector will encourage the audience to always come back to the site for information.

It will also reflect the sincerity of the brand. And other brands will also be happy to get associated with the brand

Research says that 77% of people turn to Google for their healthcare awareness, recent development on cancer, diabetes, blood pressure and obesity drugs.

It is just not the idea of business but also these small details, which will help in boosting the brand’s market value. 

Related: Tips to keep in mind while bringing and promoting global brand to India

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