Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Planning 2014-09-27

Cocoberry plans to expand its product categories

The Indian frozen yogurt brand, Cocoberry, plans to expand its product category to compete in the health and wellness segment.

Cocoberry plans to expand its product categories

The Indian frozen yogurt brand, Cocoberry, plans to expand its product category to compete in the health and wellness segment. Cocoberry will soon market beverages, breakfast cereals and fresh fruit at the premium end of the FMCG market.

 

“We will try and differentiate our products from what is already available in the market. The range would comprise organic, non-fat and gluten-free products in categories like beverages and breakfast cereals. There are large players like Danone and Nestle in the health and beverages segment already, but we believe there is still opportunity in this category, as it is growing at almost 40 per cent. We are funded through private equity players and would need another Rs 50 crore for our next phase of expansion,” says GS Bhalla, Founder & CEO, Cocoberry.

 

The brand will also launch the ‘Cocoberry Fresh' sub-brand to sell fresh fruit, berries being the first to be launched. In breakfast cereals, Cocoberry has no plans to bring products similar to Kellogg's.

 

The company will subcontract its products to a host of vendors, for which it will expand its distribution with more outlets across the country. The stores will be company owned and will be set up on high streets along with selling via modern trade. “Unlike most of the other FMCG players, we still need a larger distribution network. We intend to have 150 stores across 20 cities to sell our entire range of FMCG products,'' added Bhalla.

 

Staying away from getting funds from the capital market, the family-owned Cocoberry will approach private equity players for its next round of funding.

Comment
image
image
image
image
Related opportunities
  • About Us: Planning for a low cost business to start? SQAC..
    Locations looking for expansion Goa
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Goa Goa
  • Water Treatment & Purification Services
    About Us: do it rite ways! Internally, we keep telling ourselves to..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 5000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Sports Accessories
    About Us: Kawasaki Sports is one of the world’s leading sports..
    Locations looking for expansion Tamil nadu
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater chennai Tamil nadu
  • Pizzeria
    Bon Pizza is an opportunity to start your own business by..
    Locations looking for expansion Gujarat
    Establishment year 2013
    Franchising Launch Date 2014
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts