Hotline: 1800 102 2007
X
Search Business Opportunities
Planning 2014-09-27

Cocoberry plans to expand its product categories

The Indian frozen yogurt brand, Cocoberry, plans to expand its product category to compete in the health and wellness segment.

The Indian frozen yogurt brand, Cocoberry, plans to expand its product category to compete in the health and wellness segment. Cocoberry will soon market beverages, breakfast cereals and fresh fruit at the premium end of the FMCG market.

 

“We will try and differentiate our products from what is already available in the market. The range would comprise organic, non-fat and gluten-free products in categories like beverages and breakfast cereals. There are large players like Danone and Nestle in the health and beverages segment already, but we believe there is still opportunity in this category, as it is growing at almost 40 per cent. We are funded through private equity players and would need another Rs 50 crore for our next phase of expansion,” says GS Bhalla, Founder & CEO, Cocoberry.

 

The brand will also launch the ‘Cocoberry Fresh' sub-brand to sell fresh fruit, berries being the first to be launched. In breakfast cereals, Cocoberry has no plans to bring products similar to Kellogg's.

 

The company will subcontract its products to a host of vendors, for which it will expand its distribution with more outlets across the country. The stores will be company owned and will be set up on high streets along with selling via modern trade. “Unlike most of the other FMCG players, we still need a larger distribution network. We intend to have 150 stores across 20 cities to sell our entire range of FMCG products,'' added Bhalla.

 

Staying away from getting funds from the capital market, the family-owned Cocoberry will approach private equity players for its next round of funding.

Comment
Related opportunities
  • Others Dealers And Distributors
    About Us: We are Authorized Distributor of Rulexx lubricants And Grease..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater navi mumbai Maharashtra
  • About Akums Drugs & Pharmaceuticals: Akums Drugs & Pharmaceuticals Ltd, Haridwar,..
    Locations looking for expansion Delhi
    Establishment year 2004
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Juices / Smoothies / Dairy parlors
    About: We are a new-age startup with a vision to make..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Laundry & Dry Cleaning
    About Us: 5àsec opened its first branches in 1968, based on..
    Locations looking for expansion Delhi
    Establishment year 1968
    Franchising Launch Date 2013
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories