Wellness Franchise Opportunities

Beauty BrandNov, 17 2014

Clinique launches exclusive consumer inspired store at Select Citywalk mall

Reinventing the prestige beauty shopping model, leading beauty brand, Clinique has unveiled its new consumer inspired store at Select Citywalk mall in Saket, New Delhi.

By WI Bureau

Clinique, the original dermatologist created cosmetics brand and a global beauty leader has introduced a revolutionary shopping experience with its service ‘as you like it’ concept that offers multiple levels of service and new ways to shop for beauty products at the counter. Breaking down all barriers, the store flow, design, vibrant visuals and product bars invite consumers to engage and interact in a creative and welcoming in-store environment.

Founded on the philosophy that ‘Great Skin Can Be Created’, Clinique’s cornerstone offering is its iconic 3-Step Skin Care System that was originally developed by visionary dermatologist, Dr. Norman Orentreich in collaboration with Vogue editor Carol Phillips more than 40-years ago.

The 3-Step System

Skin care includes a twice daily regimen of cleansing, exfoliating and moisturizing. It is individualised and universal for every age, gender and skin type. The brand’s present mission remains the same as it has been since its inception that is to provide the highest quality and most effective collection of custom fit products which claims to enhance every skin type and tone.

Recognising the unique needs of the consumer, Clinique offers customised, high-touch skin solutions through personalised services delivered by top-educated consultants who receive intensive training in skin physiology, foundation and colour consultation in the market.

About consumer inspired

Inspired by today’s women and her shopping habits, this beauty haven utilises modern design and state-of- the-art technology to improve functionality and facilitate the consumers with innovation, satisfying their preference. Significantly, women like more of a tailored experience when shopping and they look for different shopping experiences based on their mood, they want the ability to browse but also want service on demand. “Our goal is to provide our consumers with a custom-fit experience and service as she likes it, on her own terms, on her own time, depending on her needs – it’s all about the consumer and what she wants,” brand says.

Following are the highlights of the new store:

Skincare Kiosk with Detox Bar: The one-on-one consultation is perfect for the consumer who has time and wants expert skin care analysis and application tips. From daily skin care routines to specialised treatment solutions, Clinique’s Full Service model is rooted in education offering product recommendations to deliver results, useful information for skincare and at-home application tips. At the store, Clinique’s knowledgeable Consultants provide comprehensive skin guidance with unique-to-Clinique tools including the iconic Clinique Computer and the two-way Diagnostic Mirror.

Guided Self-Service: One can use software exclusive to Clinique on the Apple iPad, provided at all the kiosk worldwide, to identify skin care concerns and receive personalized skin care recommendations, using a 90-second computer-guided skin care analysis. This state-of-the art diagnostic tool allows for 52 million possible pathways in determining skin conditions, and processes numerous product combinations to precisely address each consumer’s personal skin care needs. At the end of the intuitive analysis, consumers may choose to print a list of custom-fit product recommendations, or receive an email with the significant information, a first for the beauty industry.

Self-Service: The store introduces play-and-pay concept with vibrant features including the Color Bar, Gifting Bar and interactive Lip Bars in a welcoming, easy-to-use layout, making it convenient for the consumers to test, pick and play with their favourite product.

Exclusive Bridal Trousseau Service: Keeping in mind the local consumer preferences, the new store provide a localised, customised experience of an India exclusive. The Bridal Trousseau Service section, which offers soon to be Indian brides a by-appointment only consultation by specialists, answers all their bridal beauty and skin care queries.

Established in 2007, Clinique has opened its first store in Select Citywalk mall. At present, the brand has over 30 stores and counters in India, including retail units at dermatologist clinics and Sephora cosmetics’ store.

Clinique, the original dermatologist created cosmetics brand and a global beauty leader has introduced a revolutionary shopping experience with its service ‘as you like it’ concept that offers multiple levels of service and new ways to shop for beauty products at the counter. Breaking down all barriers, the store flow, design, vibrant visuals and product bars invite consumers to engage and interact in a creative and welcoming in-store environment.

Founded on the philosophy that ‘Great Skin Can Be Created’, Clinique’s cornerstone offering is its iconic 3-Step Skin Care System that was originally developed by visionary dermatologist, Dr. Norman Orentreich in collaboration with Vogue editor Carol Phillips more than 40-years ago.

The 3-Step System

Skin care includes a twice daily regimen of cleansing, exfoliating and moisturizing. It is individualised and universal for every age, gender and skin type. The brand’s present mission remains the same as it has been since its inception that is to provide the highest quality and most effective collection of custom fit products which claims to enhance every skin type and tone.

Recognising the unique needs of the consumer, Clinique offers customised, high-touch skin solutions through personalised services delivered by top-educated consultants who receive intensive training in skin physiology, foundation and colour consultation in the market.

About consumer inspired

Inspired by today’s women and her shopping habits, this beauty haven utilises modern design and state-of- the-art technology to improve functionality and facilitate the consumers with innovation, satisfying their preference. Significantly, women like more of a tailored experience when shopping and they look for different shopping experiences based on their mood, they want the ability to browse but also want service on demand. “Our goal is to provide our consumers with a custom-fit experience and service as she likes it, on her own terms, on her own time, depending on her needs – it’s all about the consumer and what she wants,” brand says.

Following are the highlights of the new store:

Skincare Kiosk with Detox Bar: The one-on-one consultation is perfect for the consumer who has time and wants expert skin care analysis and application tips. From daily skin care routines to specialised treatment solutions, Clinique’s Full Service model is rooted in education offering product recommendations to deliver results, useful information for skincare and at-home application tips. At the store, Clinique’s knowledgeable Consultants provide comprehensive skin guidance with unique-to-Clinique tools including the iconic Clinique Computer and the two-way Diagnostic Mirror.

Guided Self-Service: One can use software exclusive to Clinique on the Apple iPad, provided at all the kiosk worldwide, to identify skin care concerns and receive personalized skin care recommendations, using a 90-second computer-guided skin care analysis. This state-of-the art diagnostic tool allows for 52 million possible pathways in determining skin conditions, and processes numerous product combinations to precisely address each consumer’s personal skin care needs. At the end of the intuitive analysis, consumers may choose to print a list of custom-fit product recommendations, or receive an email with the significant information, a first for the beauty industry.

Self-Service: The store introduces play-and-pay concept with vibrant features including the Color Bar, Gifting Bar and interactive Lip Bars in a welcoming, easy-to-use layout, making it convenient for the consumers to test, pick and play with their favourite product.

Exclusive Bridal Trousseau Service: Keeping in mind the local consumer preferences, the new store provide a localised, customised experience of an India exclusive. The Bridal Trousseau Service section, which offers soon to be Indian brides a by-appointment only consultation by specialists, answers all their bridal beauty and skin care queries.

Established in 2007, Clinique has opened its first store in Select Citywalk mall. At present, the brand has over 30 stores and counters in India, including retail units at dermatologist clinics and Sephora cosmetics’ store.

Related: Cannes 2017 is the best of glamorous make-up collection: Ragjeet Garg

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