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Investment 13 May 2015

Bollywood actress Gul Panag launches MobieFit fitness; raises seed funding

After leading Bollywood actresses Sushmita Sen, Shilpa Shetty Kundra and Bipasha Basu, Delhi Government ruling party member and actress Gul Panag, who is known for her intense performance in movies like Dor and Dhoop, has launched her fitness app MobieFit

Renowned Bollywood actress, AAP activist and fitness advocate Gul Panag has partnered with start-up incubator Prototyze to launch a health and fitness centered mobile app start-up MobieFit Technologies Pvt Ltd.

Founded by Gourav Jaswal, Prototyze is an incubator of mobile internet products across sectors such as financial services, health and fitness and training and earning.

MobieFit has been bootstrapped and seed-funded by Prototyze.

Panag, who made headlines last for her active participation in Delhi elections, will act as Co-founder and Chief Fitness Officer at MobieFit.

The official website of the fitness app is expected to be launched in five days as shown by the countdown clock on the website.

As per the listing on, MobieFit focuses on mobile fitness, powered by celebrity trainers. “We have currently developed two engines - a motion-based engine that uses mobile sensors to measure exercises and a distance engine that uses GPS coordinates to track and log distance,” it says. While, Panag was unavailable to comment.

Reportedly, MobieFit has launched its maiden app called FirstRun on Android Play Store.

Listing a number of features like walking plus running programme, voice-guided running, GPS integration to track running distance in real time and a personal workout diary with stats and graphs to track the running progress, the app will shortly have long-distance running programmes and options to map runs and an integrated music player.

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