Wellness Franchise Opportunities

Marketing StrategiesMay, 30 2015

Bollywood Diva Jacqueline Fernandez becomes brand ambassador of Puma, promotes fitness

Globally renowned Sportlifestyle Company Puma has brought Bollywood actress Jacqueline Fernandez to promote fitness with the brand’s new PulseXT training shoes, designed for women.

By WI Bureau

Globally renowned Sportlifestyle Company Puma has roped in Bollywood actress Jacqueline Fernandez to build brand’s strengthen focusing on the women training category.

To back the same, the brand has come up with Pulse XT, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout.
To mark the same, PUMA has also announced fitness buff Fernandez as the brand’s new training ambassador.
“This year, PUMA has increased focus on the women’s fitness category and we are proud to introduce products with great technical features for this category. PULSE XT is a product that has received some fantastic feedback globally and we are certain the Indian market is going to take very well to it. We are also extremely happy to be associated with Jacqueline Fernandez as our training ambassador. She is a fitness buff and the perfect ambassador for the category,” shared Abhishek Ganguly, MD, PUMA India.

Significantly, Pulse XT shoe is targeted to appeal a wide audience of women with its unparalleled features, uninhibitedversatility and bold look. The product is designed to use its responsive EverTrain Footbed Technology that provides theperfect underline to every workout.

With its increased focus on women’s training, PUMA has found Fernandez as its ideal Training Ambassador as the actress is known for being a serious trainer and a fitness enthusiast. Her fitness regime focuses on building flexibility, stamina and strength and includes everything from swimming and dancing to Yoga.

Nevertheless, she also takes sessions of pilates, zumba and capoeira and often alternates her workouts.
The actress also takes time out from her hectic schedule toindulge in basketball, badminton, horse riding and track running.

Commenting on her association with the brand, Fernandezsaid, “PUMA is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards the women’s training category. As an avid track runner, basketball and badminton player and zumba enthusiast, I find that the new Pulse XT is just right for my training needs since it integrates new age technology with classic style.”

With an extremely breathable upper, the Pulse XT shoe is highly resilient, provides unhindered support at all times andis finished with a sleek look, which makes it perfect for anykind of training and workout.

Its full-length flex groove allows dynamic multi-directional movement, while the bootie construction creates exceptional comfort and fit.

Ideal for all high intensity workouts and suited for both indoor and outdoor use, it is the most dynamic women’s shoe PUMA has created to date.

As part of the brand’s focus on women’s fitness, PUMA will organize an exclusive boot camp for women fitness enthusiasts of Mumbai at High Street Phoenix Mall, opposite PVR, on the 22nd and 23rd May.

The first ever women’s boot camp, curated by celebrity trainer Eefa Shrof and conducted by a team trained by her will witness women take up an intensive fitness challenge whichwill test them on strength, flexibility and endurance.
PULSE XT is available for women across the nation at PUMA outlets and through www.puma.com 

Related: Estée Lauder ropes in Hollywood actress Eva Mendes to promote front skincare range

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