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Product Launch 2016-05-19

Blue Terra spa launches contemporary luxury Ayurveda brand Blue Nectar

In the spa business, dedicated skin care professionals and aestheticians help brands to create great products and also promote them through treatments and recommen­dations, turning into a new way of brand expansion.

Blue Terra spa launches contemporary luxury Ayurveda brand Blue Nectar

In Indian wellness industry, numerous brands are earning good revenues by offering range of customised products for spa use only. Not just massage oils, scrubs or lotions are being offered by these brands, but they also offer products to create spa experience at home with the usage of at-home care products or post therapy products.

Leading names in the category includes Forrest Essentials, L’Occitane, Kama Ayurveda, Shiseido, ARAS and Wikka, to name a few. Joining the same league is - Blue Nectar.

A contemporary yet luxury Ayurveda brand by Blue Terra Spa, a renowned spa brand with 11 brick & mortar outlets in the country.

“Blue Terra's focus has always been Ayurveda and overall holistic therapies. We will keep working towards our therapies to help our guests live stress free and pain free,” explained Kapil Dhameja, Co-Founder of Blue Terra Spa.

About Blue Nectar

Based on the science of life or contemporary Ayurveda, their belief in the magic of Ayurveda has gone manifolds. With the gentle strokes and healing power of herbal oils, Blue Terra has now created a new world of its own, a world that has been extracted from herbs and essence of nature, named as Blue Nectar

Blue Nectar blends virtues of traditional Ayurvedic science and hedonistic aroma of contemporary times and has been recently launched as expansion plan of the Blue Terra spa.

All Blue Nectar product formulations are certified by the Department of AYUSH and are manufactured under vigilant quality standards.

All Blue Nectar products are pure and 100 per cent Ayurvedic. Every product contains vital herbs like Cinnamon, Turmeric, Shatavari, Harad, Baheda, etc., that offer goodness and benefits for body and mind.

Product offerings

Every product under the label of Blue Nectar is formulated and crafted by Ayurveda doctors and is a result of research gleaned over last few years and wisdom accumulated over centuries.

The brand offers 16 products in four niche categories which include Radiant Face care, Lush Hair care, Glowing Skin care and Health & Wellness.In all the four product categories, one can find a perfect blend of traditional wholesome herbs and modern testing labs.

“The plan is to have 25 products in the next 6 months, with export to the Middle East and SE Asian countries,” informed Dhameja.

About Blue Terra spa

Brainchild of Dhameja and Sanyog Jain, in span of 6 years, Blue Terra has turned into the most sought-after Spa brand of India. With a strong plan to map entire India, Blue Terra spa has 7 more outlets in pipeline. All their outlets are a result of careful inspection of the location and understanding the customer requirements in that particular location.

“This is because no one else would better understand the requirement of our guests than we, ourselves,” noted Sanyog Jain, Co-founder of the spa brand.

Currently, Blue Terra Spa is successfully operating 11 centres across Delhi NCR, Mumbai and Chandigarh. It serves more than 5000 customers a month with a repeat rate of 60 per cent.

All these products are suitable for all skin types. The products are available at the Blue Terra Spa outlets and online retail store Flipkart and signature Blue Nectar eStore.

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