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ExpansionSep, 27 2014

Amway launches its 1st health & beauty centre in Guragaon

Amway India Enterprises Pvt. Ltd, today inaugurated its 1st Health & Beauty Brand Experience Center of Gurgaon and 10th in India.

By WI Bureau

Amway India Enterprises Pvt. Ltd, today inaugurated its 1st Health & Beauty Brand Experience Centre of Gurgaon and 10th in India. Situated at MGF Mega City Mall, MG Road, Gurgaon, the center offers a unique touch & feel experience of Amway’s Health & Beauty products. The Brand Experience Centre enhances brand visibility and awareness of Amway’s products by offering consultancy on nutrition, fitness and beauty.

 

This Brand Experience Centre is the part of plush new upgraded Amway Touch Point, spread over 17000 Sq Ft which has a capacity to train over 100 people at a time. The brand center is equipped to provide skin assessment and consultancy from Skincare expert. A nutritionist will offer consultancy on Nutrition and fitness regime.

 

Addressing media persons post the inauguration, Mr. William S. Pinckney, MD & CEO, Amway India, said, “Amway will focus on four key strategic pillars to drive growth – business excellence, the consumer experience, the distributor experience and products & brands. This Brand Experience Center will communicate Amway products’ feel, features and values through live demonstrations and unlimited training to business owners and consumers.” 

 

The center also displays all the products in Personal care, Homecare, Cosmetics & Health & wellness categories. The Skincare experts at the centre will examine the customers’ skin type and suggest products to help them come over their problems regarding their skin. These tests are conducted with tried and tested high end one of kind equipments. These equipments help to locate the effected area on the skin for example, pigmentations, sunburns, blackheads etc. The skin care experts not only identify the effected skin but also suggest the suitable products and diet to over come the problem.

Related: Reliance Footprint launches its first ASICS store in Kochi

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