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Adding Variety to Authentic Ayurvedic Services- Kairali Ayurvedic Group

In the Ayurveda industry, gaining the trust of consumers is very crucial.

By Tanvi Jetly Feature Writer

Ayurveda has been a part of the Indian culture. The use of plants and spices to make medicines has helped cure many diseases. The power of Ayurveda cannot be proven with just one example, the miracles are many. Nature has gifted us with remedies and solutions that do not harm but only benefit the human body. Kairali Ayurvedic Group has been a known name in the ayurvedic market. They offer a wide range of services that keep you close to Mother Nature. Variety keeps the customers glued and the brand has been able to differentiate themselves from other brands in the competition by providing the same.

Authentic Ayurveda Services
The market of Ayurveda is huge. There are many brands in the Ayurveda industry that have been a part of it from a very long time and helped bring a change in the way consumers look at the Ayurveda market. Kairali Ayurvedic Group has been providing authentic ayurvedic services to its customers. The brand has a vision of providing the best ayurvedic services to the consumers and spread awareness about the uses and benefits of Ayurveda. They are also focusing on offering services like doctor consultation, effective and affordable ayurvedic treatments etc.  

USP of the Brand
Kairali Ayurvedic group aims at offering a wide range of authentic ayurvedic services in order to stand out in the crowd of brands in the ayurvedic market. With a legacy tag attached to the brand, they have a strong hold on ayurvedic services market.

“We offer a wide range of Authentic Ayurvedic treatments and services to our clients. Kairali Centres offers varied services that include Ayurvedic treatments and Therapies, Consultation with skilled doctors, affordable and effective Ayurvedic packages. Kairali’ s signature treatments for Weight Loss, Pain Management, Stress Management, Rejuvenation, Detoxification & Panchkarma are the most sought after treatments and would be the best way to be introduced to Kairali’s Authentic Ayurvedic Therapies which  takes their origin from the land of Ayurveda, Kerala,” says Abhilash Ramesh, Executive Director, Kairali Ayurvedic Group.

What attracted the brand towards Franchising?
Kairali Ayurvedic Group got established in 1989 and started expanding their brand through franchising in 2000. The brand states that deeper market penetration was the reason for them to choose franchising. Franchising has definitely helped them multiply their outlets and has also introduced to many more opportunities.

Franchising Network of the Brand
The brand started franchising in the year 2000 and has stated deeper market penetration as a reason for them to be a part of it. The brand currently has 6 company-owned outlets, 15 domestic franchise centres and 9 international franchise centres.

FRANCHISE FACTS
No. of stores (company-owned + franchise)

  • Company Owned Centers: 6
  • International Franchise Centers: 9
  • Domestic Franchise Centers: 15

Investment required -INR 65, 00000

Area required-2000 S1ft

Expected ROI- Returns ate in range of 20% - 35% depending upon the location. ROI is recovered within 4 Year of operations.

Expected break-even-Within first 6 months of operations

Preferred cities &location- Metro Cities/Tourist Places

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