Wellness Franchise Opportunities

ExpansionSep, 27 2014

ADF Foods re-enters the Indian market

ADF Foods, a major player in the international market for processed ethnic Indian foods, has re-entered the Indian market.

By WI Bureau

ADF Foods, a major player in the international market for processed ethnic Indian foods, has re-entered the Indian market. This time the company will focus more on the health quotient, bringing in cuisines from different parts of the world.

 

The company had earlier entered the Indian market in 1992 with brands like Mother’s Recipe. “At that point of time, funding was an issue for running our brands in the domestic market. It was a tough call. But we decided to grow our international business which was showing good progress then,” said Bimal Thakkar, managing director, ADF Foods India. The company had then sold the Mother's Recipe brand to Pune-based Desai Brothers in 2002.

 

The company wants to mark its re-entry in India by focusing more on health foods.

 

The company has charted out an aggressive growth strategy over the next five years. It is planning to ach­ieve that through organic growth by launching new products, opening up new markets and also through inorganic growth. “We have identified markets overseas where we are aggressively looking at acquisitions. We intend to take this company from its current size of Rs 100 crore to Rs 500 crore in the next five years,” he said.

Related: Global Hospitals opens multi-speciality hospital in Tanzania, launching 125 bed facility

Click Here to add Comment
Please add your Comment
Rating
Sell Business 2017
Sell Franchise 2017

Newsletter Signup

Submit your email address to receive the latest updates on news & host of opportunities from Wellness India.

Video

Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Recommended For You

Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Well Ness India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.