Often startups or salon owners find it difficult to woo much exposed clients in metro cities. Here is a list of ingenious ways to improve footfall of your beauty salon.
Sustaining salon business is not a cakewalk, especially in a competitive atmosphere of a metropolitan city, where we find a salon in every other street. However, there are some rules and tactics to turn your big-city beauty venture into one of the most sought-after brands of the metro and yourself into an ace, successful beautician! Renowned Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Group, Bharti Taneja explains how.
Choose an ideal location
There is no dearth of suitable location for starting a salon business. For instance, it will be highly beneficial to open a salon in a mall where the footfall is always frequent – or in fact, high. Plus, it will save lot of your advertising cost spent in publicising your venture. . But, a parlour in a retail hub (mall) can only cater specialised services in beauty or hair and not bridal services. Anyhow, if you dread this idea because of the rent you have to pay in such malls – you can start-up your salon in your city’s local market which is always filled with potential customers. Plus, it will be made available with a mediocre budget rent amount. Putting just few sign boards in the market will attract many towards your salon – making way for a successful business. However, in case of further low investment – you may incept your idea from a room of your home itself – which is completely legal too. Doing this will not only give ample time to your family, it will be a great medium of earning a sound living for yourself! Just make sure to choose well and live wisely.
Launch Tempting Offers!
This is the world of superb deals and people in metros love such offers! With so many online portals, mobile applications, and other web services, entering into the world of biz, clients have become habitual for various attractive service-combos, offers and discount that’ll help them save a lot. People tend to get tempted by attractive discounts and are more likely to avail services offered on lowered prices during the festive and wedding seasons. Therefore, always make it a point to introduce special offers, discounts before this period when more and more clients are looking for great deals! Granting their wish – you can also introduce deals like; one plus one, freebies, or some percentage of discounts to let your services sell like hot cakes this season! This will not only increase your sales for a particular period – but also will help you gain regular customers for longer-run – even when the market is down.
Be an Ace at Promotion & Marketing:
A metro city is filled with commercial hubs like malls, community centers, local market and a whole lot of people who are interested in knowing your brand/offers. So, promoting your offers and deals through various media platforms becomes utterly necessary in sustaining your business in a metro city. Also, in order to create awareness about your brand and the offers you’re going to provide – you certainly have to set your marketing strategies right. For this, you can begin organising several marketing activities right before the festivities and the wedding season. Like, choose an appropriate wedding exhibition or festive fair and book a stall and organise a nail-art/makeup activity in order promote your services to the crowd present out there. Ask your staff to greet people along with briefing them about your services and handover a pamphlet or visiting card of your salon. This would help the clients have knowledge of the kind of services you provide – much before entering your salon. Plus, there are plenty of wedding exhibitions that happen in your city and are filled with a number of prospective brides. You may offer tempting discounts of bridal makeup and register their booking right then and there!
Be open for Advance-bookings:
A salon in a posh area can encounter a heavy footfall at just any point of time. So, besides just gathering the bouquet of clients through active promotions – one has to also put his focus on managing these clients and entertaining them well, to ensure a smooth flow of services, and hence the business. Also, as salon has a limited number of staff and so many bookings – the salon should encourage the clients to pre-book their appointment over the telephone. This will help you to have an easy sail, irrespective of the heavy-footfall at your premises. Also, make sure that the timings of the respective staff matches with that of your client, to not let them wait to ensure quick services. You may ask your receptionist to be extra-attentive while taking appointments of your clients and make sure that no clashes occur. All this will not only give your staff a respite from extra- workload – but you from the creepy hustle-bustle too!
Hire Quality and Efficient staff:
Always be sure to employ hardworking and skilled staff for your salon business to take the returns a notch higher. And, if you think your current number of staff is not able to handle the rate of clientele you’re getting, do not shy away from increasing the quantity of your salon-staff. Though, it might sound a little pocket-pinching at first and you might consider as a waste of money and time, hiring new breed of employees – the rate of clients you’ll get is certainly going to compel you to do so every now and then. And, who knows increasing your staff might give a consistent boost to your sales – so much so that it never fades-out and keep on earning profitable revenues for you venture! Not a bad idea!
Introduce/ Promote luxury bridal make-up services:
Bridal make-up is in-arguably – the most profitable service in salon industry by far, especially in an urban town! So, in order to give that great push to your revenues – you can design new luxury bridal packages to give those high-maintenance brides of metro city, the services they deserve. This package should have all those luxe-inspired bridal and pre-bridal services to let your salon have an edge over the others. Also, let the brides know of the great benefits if they book early along several promotional activities. No bride would want to miss the opportunity to get such expensive package at great discounted rate. Also, train your makeup artists to be in-line with the latest trends of bridal makeup for every season to not lag behind on the quality part of the makeup. For this, you may organise or let them visit makeup seminars; or even take personalised classes at the salon – if you are regular to such events and the developments in the industry. This will not only let your makeup artists have an edge over others, but earn endless praises for your brand after they finish-off implementing the makeup on the bride.
Quality comes first for metropolitan clients:
In order to stay ahead from the rest, focus more on providing quality in your services as it will be beneficial to tempt a plethora of clients quicker. For this, make sure you always buy good quality products for your salon so that is has the best effects on your clients. . Hire trained staffs which is well-versed with his/her skills to provide the clients services in the best possible way..
Give them a dose of luxury comfort:
There is no doubt that services come first for any client – but facilities like; light music, soothing ambience and proper hygiene are bound to leave an ever lasting impression on your client. . So, ask your staff to follow utmost hygiene rules to impress your customers from heart. You may also get aromatic candles lit-up at some corners of your salon to keep freshness inside your salon. If possible you can also arrange a music-player at the premises of your parlour to soothe the senses of your clients during the services like; facial, body massage etc,. Trust us, a metropolis’ client just love the idea of luxurious comfort!
With a steady implementation of all the points mentioned above, your salon situated in any metro city is sure to reap you great returns within few months. So, why waiting? Act now!
This article is written by Bharti Taneja, renowned Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Group, as per her personal research and market observation.