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Health & Fitness 2018-02-26

7 Ways Technology Is Reshaping the Fitness Industry

Technology is slowly but surely making its presence felt in the fitness industry

By Prabhjot KaurFeature Writer

While thinking about weight reduction, not many people think of the technology that goes into it.They do not take notice that how technology has slowly taken charge of their life. Fitness industry in India generates a revenue of Rs 4,500 and growing 16-18% and is expected to cross over Rs 7,000 is the recent years.

Here are a few ways in which technology is reshaping the fitness industry –

Attracting the Virtual Generation
This is the main way in which technology is reshaping the fitness industry. Gone are the days when the traditional marketing tools like letterbox drops, banners, and advertising in the newspaper used to attract people to a gym. The generation today lives on the virtual pages of social media. This knowledge itself has taken marketing in the fitness industry to a new level. Today, Facebook accounts, blogs posts, Twitter handles, etc. are the pretty powerful tool in growing a fitness business.

Fitness Instruction
Nowadays, various YouTube channels offer virtual personal training technique videos on a website by many of the professional or armature fitness trainers. They also offer multiple ways to deliver the result desired by you through appropriate fitness instruction. More often than not leading fitness franchises often end up promoting their own product in those channels. There is a lot of money to be made on the internet through promoting franchise and per like and subscribe to your channel.

24-hour Access
While round the clock gym is not a new idea and is at this day and age found almost anywhere. But with the advent of technology occurrence has become more common.This has led to the unparallel success of fitness franchises which largely enabled by technology, had allowed members all over to have an entrance into their gyms out of the normal working hours of the fitness centre.

An App for Everything
In the past years, having a personal trainer meant that you are loaded with extra money. Today, there is an app for it. There are many apps that are out there today that encourages people to be more responsible towards their nutrition and exercise. Apps like Couch to Kare specially designed for inexperienced runners for an eight-week running program.The app asks users to devote 30 mins of their time daily, for 3 days of a week, or a total of 8 weeks. The app also provides you with the option of using Twitter and Facebook as well as listening to music while running.

Here are some other apps The 7 Minute Workout, Workout Trainer, Yoga-pedia, Calorie counter MyFitnessPal, Endomondo.

Wearable Gadgets
In the by-gone days, you needed weight scales to determine whether you are losing weight or not. Today, thanks to the advent of technology sensor embedded gadgets of sports are becoming quite popular as the ultimate weight trackers. Calculating your daily activity levels or the heart rate is extremely easy a job with the wristbands likePavlok that not only maintains valuable information about a user but also emits mild shock if the user cuts any slack on their daily goal.

Pioneering Fitness Equipment
When the treadmill first came into existence it was all the rage with the fitness luxury that it offered the user. Technology has taken that simple treadmill and by adding integrated television screen, surrounds sound and heartbeat monitoring system made it into a modern marvel. Today, technology companies are trying their best to equip a 3D body scanner in it to note all the changes in the human body.

Community
To achieve your goal, it is important to have support and technology has made it possible for people to do so. Through their mobile apps, people are connecting to strangers who stick with them through thick and thin, till they reach their goal. They offer a new member advice on how to do so. 

Conclusion
The above mentioned are a few of the point that demonstrates how well the fitness industry has merged technology into itself. They have done so good a job that today the most basic use of technology in the fitness sector feels like they have been around for ages.

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