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beauty trends 07 Sep 2017

7 Beauty Trends with a Business Scope of their Own

The beauty industry flaunts of trends which are inspired by sources that are as interesting as them.

By Tanvi Jetly Feature Writer

Women all over the world come across so many latest innovations and trends in the beauty industry that it makes us feel the power of it. The international markets are overflowing with so much to explore and the scope is high as well. Various beauty trends have such a depth to them that they reflect the bright shine of business opportunities coming from them. Brands do need to venture into them in order to unleash a new layer of the beauty world.

  • Microblading

Every girl wants to flaunt perfect eyebrows and brands have definitely figured that out. There are many products on the market, ranging right from pencils, gels, eyebrow stencils to powders. Microblading is the new entry into the beauty industry and the much-needed beauty treatments for attaining those dreamy eyebrows. The treatments create a semi-permanent look which many consumers would want to opt for as it helps in filling in unwanted gaps, reconstructing, providing depth and covering over plucked eyebrows. The trend is slowly gaining momentum as consumers are moving on from eyebrow products to treatments.

  • At- home Skincare Devices

Skincare is the most important part of every beauty regimen. We get to read so much on how to take care of the skin and the tips to be a skin care pro but most of them get ignored due to the lifestyles we follow. At-home skin care devices surely pave an easy way to reach your skin care goal. It lets you enjoy the convenience of your homes while letting a device take care of your skincare need.

  • Ingestible Beauty

Consumers are becoming more aware of what they eat and drink as it is rightly said that ‘you are what you eat’. The concept of ingestible beauty involves not only infusing kitchen ingredients with beauty products but also eating the best. Beauty comes when you are eating as well as using products of good quality. Ingestible beauty is the latest fad among beauty lovers as it does promise your skin benefits that one can get from eating right.

  • Products with Super Effective Ingredients

The amalgamation of the best food products and beauty products is the one consumer can spend any amount of money on. Everyone wants to see the difference in their skin after using certain products but some of them do not stick to their claim. Super effective ingredients like hyaluronic acid and retinoid are in demand and products infused with them are becoming consumer favourites. They help in fighting fine lines, acne, wrinkles and a lot more and are surely a bright category to invest into.

  • Anti-Cellulite Solutions

According to Google beauty trends 2017, consumers search for anti- cellulite related terms more. Anti-Cellulite beauty solution, like suction cups and oils, are more in demand. This is posing an opportunity for the brands in the anti-cellulite market to bring in new products which cater to the cellulite concerns.

  • Vegan Beauty

Vegan diets are trending and so is the idea of vegan beauty. Ingredients like chocolate, aloe vera, coconut oil, argan oil, lemon juice, olive oil and many others are finding a way into the cosmetic bottles and tubes. The trend is growing and will surely bring a positive impact in the beauty industry and in the quality of products consumers use.

  • Advanced Face Masks

Face masks are selling like hot cakes and what other a good time to jump into the market than now. Advanced face masks are being in wide use by customers all over the world. The skin care trend is being liked everywhere. The area of options to choose from in this category is wide and is based on the skin concern one wants to tackle. The market for them seems bright and big currently and the times to come.

Expert Speak

In India, Everyone is talking about whitening. Every spa and salon is offering whitening treatments. The recent survey of the international markets is talking about anti-ageing. The Global Wellness Summit has declared the upcoming turnover of anti- ageing industry as USD 699 Billion which is a quite big number and this trend is also building slowly and steadily in India as well, says Dr Rekha Chaudhari, Managing Director, JCKRC Spa Destination.

Conclusion

We come across many beauty trends but it is only in some of them that one can see the opportunity of a successful business. There are many factors one needs to know about in order to jump into the market. Investing in beauty trends is a great idea as the ideas seem to promise good yield.

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