Here are some effective protocols, which a salon/wellness franchisor should keep in mind while selecting a franchisee to spread his market presence.
Franchise not only carries forward the name of the brand – but it also diversifies the age-old trust and goodwill of a brand in the market. In the competitive world of business – the franchisee should be well-versed with all the lows and highs of the trade, to make the franchisors climb higher on the ladder of success.
So, it becomes highly imperative for a brand-franchisor to choose a franchise-owner who is capable enough to elevate the image as well as revenues of the brand.
Moreover, if you belong to beauty industry – you have to quite measure you steps, while running an enterprise which is completely service-oriented and hence, vulnerable to a lot of hurdles. Renowned aesthetician, Cosmetologist & Founder-Director of Alps Beauty Clinics & Academy, Bharti Taneja, shares few effective Protocols, which a salon franchisor should keep in mind while selecting a franchisee to spread his brand presence in the market.
Passionate & hardworking:
Passion and hard work are the two parameters that define success. And, when it comes to running a salon – the significance of dedication increases manifolds as one has to manage multiple tasks. So, no matter how qualified or potent franchisee you found, the first thing that you should round-upon is their passion and dedication for the venture. This can be figured-out in any formal meeting during the franchisee set-up or you may enquire it from his known ones too. Plus, his intent for hard-work might as well be exhibited through his nature. So, remember to analyze well and make the right choice.
If not acute business intelligence – the franchisee owner should possess entrepreneurial skills to hold their feet right in the business of beauty industry. This will help in rapidly establishing their centre and have a smooth-sail in the bizz world. Wellness and beauty sector demands a person to be extra-attentive as well as business minded as providing services is not a cakewalk. Hence, one should have at least a bit knowledge of organizing the staff, handling the accounts, most importantly, managing the clients to let his venture stand out in least time period.
Stability and background check:
Franchisor should do a thorough background screening of the selected franchisee to avoid any fuss involved regarding his past entrepreneurial experiences as well as other aspects. This would help him keep unpleasant forthcoming issues raised by the franchisor at bay, and welcome a silver innings of business. Plus, how stable is the franchisee is also another aspect you should judge him on – as no one would want the franchisee to open and re-open on regular intervals. Having done this, you can have a sigh of relief while handling over the key of your salon centre to your potential franchise.
Beauty & wellness factor:
Opening a franchise and that too of a wellness and beauty sector seems easy – but it’s not. In fact, the service oriented industry demands a lot of attention and hard-work on the part of entrepreneur. And, a person who already belongs to beauty industry understands the utmost tit-bits of it. Therefore, the preference should be given to a franchisee who hails from the wellness and beauty background, that too, let them sink into the new business model on their own. Though not mandatory – but this will be a safe bet to apply on newly-established venture.
Location of the franchise:
While, it is not readily related to the quality of a potential franchisee, the location of your venture holds extreme importance. So, it is wise to select a franchisee depending upon the location he/she want to open your salon/wellness centre. It will be highly beneficial to open a salon in a mall where the footfall is sure shot and frequent, in fact, high. Plus, it will save on advertising cost a lot as the mall authority will do the needful themselves. However, a centre in a retail hub (mall) can only cater specialized services in beauty, hair and bridal services category. Anyhow, if you dread this idea because of the rent you have to pay for the mall presence – you can start-up your salon in the heart of any city or local market, which is always filled with potential customers. Plus, it will be made available with a mediocre budget rent amount.
Putting just few sign boards in the market to attract many towards the salon industry- making way for a successful business. However, in case of further low investment –one may incept your idea from a room of your home itself – which is completely legal too.
Implementing by all the above while selecting a potential franchise owner will not only give you ample satisfaction, apart from earning a superb returns! Just make sure to choose well and live wisely.