Harnessing One Of Our Strongest Senses, A Fragrance Is Often The First Experience A Consumer Has Of The Beauty Industry.
Perfume industry has seen some major shifts in recent years. Big brands are innovating to stay on top through the booming niche markets, by developing targeted fragrance blends that are more appealing to the consumer. The global perfume market was worth US$ 37.4 Billion in 2017 and the market is projected to reach US$64.6bn by 2023. Below are some of the dominant emerging perfume trends in 2018.
Vegan Perfumes is one of the biggest fragrance trends. The rise of veganism has impacted almost every aspect of the beauty industry. There is currently a strong desire for cosmetics to be cruelty-free, with more brands than ever demonstrating their cruelty-free ethos – and perfume is no exception. According to a recent survey, 64% consumers will prioritise buying vegan perfumes in 2018. Scents devoid of animal products are tipped to sweep the market this year, with scents infused with vegetable notes also growing in popularity.
Beauty companies are taking to a whole new level through personalized shampoos and skin care products. Fragrance companies are also incorporating elements inside fragrances that are unique to each customer. With the rise of niche brands, there is a significant drive towards personalized fragrances. The future of more artisanal and tailor-made fragrance products lies in DNA Testing. Your preferences are selected, according to your DNA, including the type of scents, time of day for use, your personal style, activity or mood, ingredients, favourite scents etc.
Genderless or unisex perfumes are gaining huge popularity as consumers are more focused on expressing their individual personality through their fragrances than adhering to gender norms. Unisex Perfumes will continue to be one of the major trends to invade the perfume scene in 2018. According to a recent survey, approximately 72% of consumers would like to try a unisex scent this year. When it comes to notes that appeal, traditionally masculine scents are in vogue with 70% of women’s top-voted perfumes contained masculine woody or spicy notes.
Fresh and Green
The green movement is sweeping across the fragrance category. There is a worldwide movement toward eco-friendly, natural-feeling, light, nature-inspired and fresh fragrance. Natural scents are evocative of our attempt to connect with the essential and our desire to live a healthier way of life with a greater focus on fresher constructions, such as light florals, aqueous, marine etc. Plants and botanical extracts from vegetables, herbs, and spices, are also in trend in the fragrance industry.
To bring multisensory experiences, the fragrances industry is progressively being adapted to the new era. Having grown up in a digital world, millennials and Generation Z approach fragrance consumption differently. Appealing to the senses has become paramount. Alternative fragrance applications and technology designed for travel are offering consumers memorable and interactive scent experiences such as hair mists, scented watch and jewellery, scented powders or temporary tattoos, etc.