Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
mothercare 2018-05-29

5 Important Points To Take Care, Before Starting A Mothercare Store

Starting A Mothercare Store Is A Fulfilling And Lucrative Business Idea. But Here Are Five Important Points You Need To Take Care Of Before Opening The Store.

By Content Writer
5 Important Points To Take Care, Before Starting A Mothercare Store

Many expecting women prefer buying a maternity wardrobe. Though some department and women's clothing shops sell maternity wear, pregnant women often shop at mothercare stores. These stores sell maternity clothing, shoes, undergarments and supplies, such as body care and breastfeeding gear, for pregnant women and new mothers. Owning a mothercare store can be fulfilling and lucrative business idea. Here are five important points to take care, before starting a mothercare store to help ensure your business's success.

Business plan

Prepare a business plan which is comprised of a detailed outline of your business. The business plan should include all the necessary details like what it will sell, how it will sell it, and how it will survive. A business plan also helps you in determining how much money you will need to launch your business, planning your product line, marketing strategy, and your managerial staff.

Decide your niche

Determine the type of mothercare store you want to open--this will be your niche. You can open a store that strictly focuses on maternity clothing or one that combines clothing, accessories, toys, furniture and other items that both parents and children will need. A mothercare store consists of clothing, shoes, undergarments and supplies, such as body care and breastfeeding gear, for pregnant women and new mothers. You can even combine maternity clothing with baby items in your store. You can also consider opening a designer, upscale, boutique, a maternity shop for plus-sized women or a second-hand maternity store.

Location

Location is a really important aspect of your mothercare store. Find a suitable location to open your store.  Find a place that is in a high-traffic area so that you can get more customers. Buy or lease a building for your mothercare store. Usually, leasing a spot will serve you best so that you can have some flexibility in your business arrangements.  You can also start out with an online store. If your niche is used maternity wear, the online store is less expensive than opening a physical store.

Welcoming Environment

Make your mothercare store welcoming and practical for expectant mothers. Though you will have customers that are not pregnant women, the majority of your customers will be. Place a few comfortable chairs or sofas throughout the store so that expecting mothers can rest for a moment. Avoid putting any of your products so high that a customer would have to struggle to reach it. Make sure your clothing racks and displays can be easily navigated and are not cramped together. Consider providing a play area because many pregnant women bring their older kids for shopping with them.

Promotion

Promote your mothercare store. Think about where your target market will be and advertise in those places. You can place fliers in local daycare facilities, obstetrician offices and other complementary businesses. Social Media Marketing is in trend nowadays, so open social networking accounts or launches a promotional blog. Give exclusive discounts to the mother and playgroups in your city. Use coupons and promotions to get your customers in the door. You may also want to include advertising in a parenting magazine or in a local newspaper.

 

Comment
image
image
image
image
Related opportunities
  • Beauty Salons
    About: Established in 2013, Hair Masters is a premium unisex salon..
    Locations looking for expansion New Delhi
    Establishment year 2013
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi New Delhi
  • Professional Education coaching
    Aboout Us: Speciality Certified Medical Assistant a certification body of the..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Robotics & Technical Training
    About Us : We would like to introduce ourselves as an..
    Locations looking for expansion Maharashtra
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Diamond & Platinum wears
    About Us: Aayra is synonymous to imagination, inspiration and innovation. It..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts