The current statistical research has revealed a whopping figure of INR 4579 Crore of evaluation of the fitness industry.
Since fitness mantra has marched in its ways into people’s lives, especially for the unhealthy lifestyle, availability of junk food, aerated drinks and chemically injected fruits and vegetables makes the human body prone to deadly diseases.
In order to eliminate the accumulated fats, shed some extra unhealthy kilos and to build stamina is what half the population looks out for but the rest half looks out for being in right shape and size throughout their lives, in whatever category one falls, he/she turns for a fitness studio.
The current statistical research has revealed a whopping figure of INR 4579 Crore of evaluation of the fitness industry. This impressive number will be increasing for the next five years at the CAGR of almost 27%. The figure is going to reach INR 7000 Crore within the end of this year due to the entry of international players in the potential market.
A fitness studio is one of the most sought after business plan for most of the youngsters and fitness freak these days.
Here are a few tips on how to start a fitness studio:
No matter what business you start, the credibility comes from the certificate it has earned or authenticated by any renowned source.
To earn the authentication, one can join certificating programs of physical fitness trainer or simply to open a fitness studio.
Gyms and fitness studio work on human body, and no one can guarantee safety but a certificate will help in gaining confidence of customer as well as assure you to build healthy relationship with them.
Strategy and Location:
Strategy plays an important role in erecting a business empire, which is why to start a fitness studio, one will have to form a proper planning and work accordingly.
Before executing the plan, identifying the apt location is what requires the most. Today’s youth is the most body conscious generation which has turned everyone to be a little conscious of their health as well. So for a fitness studio a residential area or somewhere close to residential area, easily accessible is the perfect location to set up business.
Once the planning is sketched on blueprint and location is finalized, it is time for the set up. Make the set up look classy and provide enough space for steam baths, changing rooms and equipments.
Try to get trained fitness trainers, experienced dieticians and branded gym equipments, which are safe and best for the customers as well as best for the business.
Offer multiple Options:
A fitness trainer plays multiple roles other than just training; he/she tries his/her best to keep the client motivated throughout the duration of the session.
Everyone likes it when they get more than what they paid for, which is why if you offer dietician advices or Zumba classes, or free one month yoga membership for the client’s parents, then this will attract more clients towards your fitness studio over your rivals.
Advertisement and Marketing:
The current generation idolizes athletes, sportsmen and actor celebrities, who flaunt their abs, toned body on social media, which is why calling someone for the opening of your studio or investing gin making one of the most popular of them as your brand ambassador will make your studio reach heights in one night.
Then let work your work do the talking, start looking for clients or advertise about your class availability, what extra you are offering the client or let them know about your expertise through television ads, radio ads or newspaper ads.