With the existence of abundant brands in wellness space, creating a niche easy with the support of Brand Loyal Consumers. Here is sure shot hacks to create brand loyal customers brigade to improve your brand's position in the market.
Brand loyalty helps product manufacturers in achieving high goals and sometimes half of the battle in the pool of competitors, playing hard to beat each other in the market. It helps a brands spread its market presence without spending much on promotional activities as loyal consumers do ‘word of mouth’ promotion for them.
With an aim to help wellness industry player to turn their customer relations into brand loyalty, here is some impactful tips by leading nutritious supplements brand Gaia, Director, Dolly Kumar.
Understand your target customers’ needs: Your brand promise should be able to deliver on the needs and values that your target customers care about. For instance, if your target customers value health and well-being then your brand should be consistently delivering on that promise for your customers to stay loyal.
Educate customers on your brand story: Customers buy products; loyal customers buy into your brand story. Use every marketing touch point, especially your company website and frontline sales representatives to educate your customers about the brand story and its origins. This will help them develop an emotional connect with your brand and stay loyal for a longer period of time.
Offer high-value differentiated products: Your brand is only differentiated and will have loyal customers if it offers them high-value differentiated products that exceed their needs and expectations.
Ensure superior & consistent customer experience: How customers interact with your brand and its products is as important as the product itself. Ensure that you have a personalized, consistent and superior to competitor’s customer experience across all your company touch points.
Offer low-effort problem resolution mechanisms: Loyal customers too might face issues with product quality at some point of time with your brand. Resolve their grievances quickly, responsively and with compassion to ensure that they stay loyal and do not switch over to competitors.