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Business tips 2015-08-27

5 foolproof ways to open beauty salon in highly competitive industry

With growing rage of beauty industry, usually, professionals find it difficult to take a plunge to open their own salon, thinking a number of issues pertaining to this highly competitive industry. Here are 5 sure-shot tips to help you take a plunge.

5 foolproof ways to open beauty salon in highly competitive industry

Starting up one’s own salon is not a cake walk, especially, in a competitive industry like beauty, where we find a salon at every nook & corner of the city. However, there are some rules and tactics so as to turn your newly-opened beauty venture into one of the most sought-after brands in the market and putting yourself into the shoes of an ace beautician!

Before make-up, make up your MIND:
Before you get all-geared for starting your own beauty venture, it becomes important to prepare yourself – both mentally and financially. Fortunately, beauty industry is recession-proof and therefore, no matter how much downfall the economy might encounter – your business will never experience the slump. All thanks to the brides who can’t survive their wedding without their pre-bridal and bridal services. Plus, the world we live-in has empowered the women with a better purchasing-power in recent years and they’re not shying away to spend more and more on the beauty and its services. Analyze that aren’t these benefits lucrative enough to let you earn a handsome amount every month. However, things might take their own course of time before becoming this favourable – so be sure to patient.

Choose your audience smartly:
Regardless of all the above factors – there are exceptional cases too where a beauty salon could not work-out because of one or the other reason. In most cases, it was seen that those salon owners never acknowledged their true clientele which they wanted to cater and therefore drowned in industry rain. We all know are aware of the budget that we can invest-in for our ventures. So, according to your particular investment try to differentiate between your clientele – you may keep the prices of your salon’s services according to it. In addition, the area where you are going to open a salon also matters a lot when it comes to setting-up the price range of your salon along with deciding for the clientele. Read about it ahead.

Location Matters:
It will be highly beneficial to open a salon in a mall where the footfall of people is always frequent – or in fact, high. Plus, it will save of lot of your advertising cost spent in publicizing your venture as the mall authority will itself do it for you. But, a parlor in a retail hub (mall) can only cater specialized services in beauty or hair and not bridal services. Anyhow, if you dread this idea because of the rent you have to offer in such malls – you can start-up your salon in your city’s local market which is always filled with potential customers. Plus, it will be made available with a mediocre budget rent amount. Putting just few sign boards in the market will attract many towards your salon – making way for a successful business.  However, in case of further low investment – you may incept your idea from a room of your home itself – which is completely legal too. Doing this will not only give ample time to your family, apart from earning a sound living for yourself! Just make sure to choose well and live wisely.

Quality First:
In order to stay ahead from the rest, focus more on providing quality in your services as it will be only beneficial to tempt a plethora of clients quicker. For this, make sure you always buy good quality products for your salon so that is has the best effects on your clients. Hire a trained staff which is well-versed with his skills to provide the clients his services in the best possible way. As results and effects in beauty industry count the – delivering great results will only let you attract more clients day by day.

Brownie points:
There is no doubt that services come first for any client – but facilities like; light music, soothing ambience and proper hygiene are bound to leave a lasting impression on him too. So, ask your staff to follow utmost hygiene rules to impress your customers from heart. You may also get aromatic candles lit-up at some corners of your salon to keep freshness on inside your salon. If possible you can also arrange a music-player at the premises of your parlor to soothe the senses of your clients during her services like; facial, body massage etc,.

Following all the above points this will ensure that your salon earns a good amount of mouth-publicity and great rapport amongst all your existing and potential clients – making way for a superb footfall in your salon and endless profits in near future.

 


 

 

 

 

The article is written by Bharti Taneja, Ace Aesthetician, Cosmetologist & Founder-Director of Alps Beauty Clinics, New Delhi, as per her years of experience in the beauty industry.

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