4 Major Trends That Will Determine The Future Of Beauty Industry
Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
beauty industry 2019-03-05

4 Major Trends That Will Determine The Future Of Beauty Industry

The Beauty Industry In India Is Currently Estimated At USD 950 Million Is Estimated To Reach At USD 2.68 Billion By The Year 2020

By Content Writer
4 Major Trends That Will Determine The Future Of Beauty Industry

Cosmetics and personal care industry are the fastest growing consumer products’ sectors with huge growth opportunities for both national & international companies. More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. 

It is being propelled by growth in organized retail, increase in the number of working women, changing lifestyles, rising disposable incomes and increasing affordability of luxury and lifestyle-oriented products. And over the last few years, multiple trends have emerged with the promise that they will redefine the future of beauty. Here are the 4 major trends that will determine the future of the beauty industry.

Organic Ingredients

 As with organic food and household supplies, more consumers are becoming interested in natural beauty products. That’s because a focus on health today isn’t confined only to what consumers put inside their bodies; it also matters what they use on their skin, hair and nails for an overall beauty regime.

Shoppers are looking for more natural beauty products and are getting aware of the ingredients used in the products. Most people avoid purchasing any beauty product with paraben as an ingredient and hair care products that contain sulphur.

Au Naturel

 After ‘no-makeup’look, and the‘bare–face’ look is in trend today. “Au Naturel” is the slogan of the season. With more and more women embracing their true self, the natural face look is what is in.

Customers are now inclining more towards natural and safe skincare, instead of makeup products. There has been a significant increase in the purchase of skincare products, which are organic & natural. According to experts, this trend is going to determine the future of the beauty industry.

Connecting to the Customer

As more buyers grow increasingly comfortable with incorporating online channels as their means of making a purchase, the opportunity for manufacturers and retailers to connect with them is increasing as well. But, connecting with digitally engaged shoppers isn’t as easy as encouraging them to visit a website or dropping promoted posts in their social media feeds. As more people shop via digital assistants without ever stepping up to a shelf (digital or otherwise), it is important for brands to reach the customers in an effective way.

Multi-purpose Products

Products with multiple benefits such as those with anti-ageing properties, moisturizing care and suntan protection are very popular in skin care cosmetics industry. Foundation creams that offer multiple benefits such as sun protection, oil-free look and no pore-clogging are witnessing a rising demand, especially from the working women population.

High demand for anti-dandruff and anti-hair loss hair care products are also being witnessed in the hair care segment. Increasing pollution and unhealthy lifestyles have driven adoption of alternatives such as cosmeceuticals, natural and organic hair care products across the country.

 

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Amusement Centres
    About Us: Chi Chi’s SkyJumper is a new-age sensation in the field..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Education Supplies
    About Us: Siddshree Publication is a privately held company, dedicated to..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 50000 - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About Us:  Chawla Chicken (Chawla’s2) is one of the biggest North..
    Locations looking for expansion Punjab
    Establishment year 1960
    Franchising Launch Date 1991
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ludhiana Punjab
  • Preschools
    About Us: An ISO 9001-2015 certified Preschool Brand, operating in FOFO..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater ahmedabad Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads