From K-beauty to J-beauty, 2018 has a revamped and also introduced beauty trends that are going to be soon tagged as ‘favourites’
Every woman wishes to be beautiful. Beauty brands have come a long way from producing basic beauty products to upgrading and presenting in a better way. In the coming years, the beauty market will expand more and make space for many more bizarre yet awesome trends.
Beauty brands are coming out with products that cater to the needs of the customers rather than just filling up shelves at a store. Inclusive beauty is trending not because it’s new but for public demand. What attracts a consumer most is the flexibility of the brand while creating shades. Inclusive beauty is all about moving on from the mere 4-5 shades and exploring complexions and skin tones that vary from individual to individual.
These are new on the block. Facial rollers are making waves in the beauty industry as they bring with them many beauty benefits. People are not only loving rolling the device over their face but also gaining the wonders it does to their skin. Derma rolling or micro needling, as the practice is known by, is the secret to a glowing skin and flawless makeup which is stated by many people. The benefits it serves are reducing fine lines, wrinkles, any signs of ageing, getting rid of acne scars and dark spots etc. The rollers’ sole aim is to poke tiniest holes in to the skin in order to aerate it and increase the effectiveness of products used on them.
Amazing Haircare Products
We have plenty of hair care products in the market, but it is only sometimes that we come across products that are very innovative and new. Hair care products that provide us with the gift of convenience are something that consumers have been asking for quite a long time. Dry shampoos have been in the market and it was time to introduce something different and innovative. The birth of anti-frizz wipes and oil blotting sheets has given a whole new definition to the hair care industry.
We already know about the 2017 K-beauty craze. Now is the time for J-beauty.It brings forth the concept of gentle skin care. The trend will majorly focus on providing skin that glows and is soft by following routines that are gentle. Many Japanese beauty companies are coming up with products that are going to make J-beauty a cult favourite.
“The beauty & personal care market is estimated to be $10 billion in India. Owing to the growing consumption in rural and semi-urban areas, India’s cosmetics market is reportedly growing at 15% annually, twice as fast as that of the US and European markets. The personal care industry is one of the largest consumer sectors in the country. We see a huge upsurge of consciousness in beauty purchase ‘Beauty with Responsibility’. Today consumers want to buy ‘Clean beauty’ which is chemical free, natural, organic, vegetarian and not tested on animals. The essence of ‘Ethical and Clean Beauty’ is indeed on the rise. This movement towards healthier, wellness-oriented lifestyles around the world – complemented by a growing consumer awareness of sustainability, naturalist, and ethical labelling, has influenced personal attitudes towards beauty,” says Shriti Malhotra, COO, The Body Shop India.
As years change, the trends of every industry go through a churning process that gives way to many new trends. That's how it all has been working till and now and the process will be the same in the upcoming years. Transitions are a normal thing as we see a last year trend being served again with a little difference. Trends keep an industry alive and businesses going. In 2018, we will be experiencing many trends making a comeback and some being completely new.