Before becoming an entrepreneur or starting an ayurveda business, it is recommended for an individual to create a perfect market strategy. Let’s know more...
Rarely comes a conventional practice, that is so globalized and modernized in nature, that has survived over more than thousand years of use and abuse. Ayurveda derived from Ayur (life)and Veda (knowledge) is the classical practice of medicine rooted deeply in the subcontinent of India that is complementary in nature.
Ayurveda is a highly popular practice and another connected with it would be 100 percent safe without any side effects. This happens to be the main reason why youngsters of today are getting more fascinated towards Ayurveda, as a primary means of treatment for numerous diseases. This belief in the healing power of Ayurveda has given rise to the means of earning and has become a multi-billion-dollar industry on a global platform.
Leading doctors in this field have stated that in the last 5 years of Ayurvedic practice, they have accommodated on an average of around 16000 people riddled with diseases. Ayurvedic medicines have brought forward the essential conviction by passing the trials of modern medicine ecosystem. But just about anyone cannot open up a shop for Ayurvedic practice and believe that they would become a part of the global industry overnight.
Here are a few essential prerequisites that can help you set up a thriving Ayurveda venture-
Spot Your Market
Recognizing your audience or your market is the most basic requirement of a successful business. Instead of pondering on how to sell your Ayurvedic product, you must recognize the certain group of people who are interested and profit more from your alternative medicine.
Combine Initial Consultation with Sales
You can do so by building up a webpage for your shop and build a presence for yourself online. Include some marketing strategies into your website like making the first consultation free for your patients.
Accreditation of NABH
It would mean a great deal to your patients if you have a mandatory and official accreditation from the NABH clearing you to run your Ayurvedic clinic legally.
Be it for healing or to enhance ones beauty, Bollywood celebrities like Kareena Kapoor Khan, Akshay Kumar, etc. swear by the benefits of Ayurveda. Akshay Kumar believes that it is the answer to most of the problems that arise from your modern lifestyle. Kareena Kapoor Khan is of the opinion that hair oiling, Abhyanga—the ritual of daily full body oil-massage by self, eye palming is the way to maintain your beauty over the years.
These trending ideas and their positive results in the Indian market gives you better prospects to establish an Ayurveda business here.