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Branding 2018-02-20

10 ways of building a strong image for your brand

In today’s highly competitive business world, it is mandate for brands to innovate with time and build a strong brand image. Here are 10 ways to do so.

By Prabhjot KaurFeature Writer

Is your company in an array of confusion over different things? Does your promoted ads portray one thing while the services offered by your company is something else altogether? Then it is a time to get your act together. The brand image of a company is very important. It presents before the customers a unified representation.

In a more crowded marketplace, the brand image is more likely to help you pull the customers towards your product than the other brands present in the market as they both know and trust you. No one would ever trust a brand that trusts those who represent themselves one way and then turn out to be another in the next.

Here are a few tips on how you can built a powerful brand image in favour of your company –

Focus on building the identity of your brand
Put in all efforts to build a name for your company and remember that whatever you do is just going to be less. But bear in mind that you must keep all your advertising focus on making the benefits more tangible for your customer base. You can win your audience over with out-of-the-box strategies that must be on-target.

Build an innovative Logo
The best way to mark your company is by building a logo. Use the company colours, design a unique image and designate the logo police. That image would be the id-card of your company to the customers all around the world. 

Mistaking ‘consistent look’ with ‘consistent image’
Many companies are of the opinion that brand identity can be built with making some standard corporate manuals. They choose standard layouts, company colours, and issue a logo.

Be clear on your value
For this you need to compare the internal and external perceptions of your brand, starting with marketers, management, sales people and service reps. Compare your customers’ view as where there is consensus, there would be brand equity. Contradictions are also good as they encourage better communication. 

Choose the right media for the right reasons
Choose the right medium to portray your company. Various mediums can help you achieve diverse objectives.  Ads, like display ads, are well suited to generate awareness, not responses. These things are important while deciding your marketing goals.

Demolish the walls between traditional and electronic marketing
The boundaries involving traditional and new media must be diminished to ensure that marketing activities involving different functions in marketing budgets are no longer broken.

Sell the brand, not your product
In this digital age, you have exactly 20 seconds to make an everlasting impression.  During that time you would have to show your perceptive and cultivate your brand. It would not matter how good your product is if it does not excite people. Do a good job!

Great Art
Arts and crafts play a very important part in letting the brand identity of your company grow. Innovative artwork not only catches the eye of many potential clients, but in case of some companies like those dealing with designing, something to display their potential in.

Be ready to rebrand
Having read this far you might find yourself noticing some mistakes that you have previously made with your branding, don’t be afraid to change it back immediately. It is okay to rebrand yourself, especially if you feel the need to change the perception ofyour company in the eyes of would-be clients.

Do not resort to cheap gimmicks
Do not substitute hard work and reflection for dazzling gimmicks. If your brand identity is not where it should be, no amount of eBooks or webinars or SEO can ever save you. Hurry! Revaluate!

Conclusion
By following these few simple points you would be able to increase the brand value of your company. If the value of your brand is not where it is supposed to be despite the quality of your product, these points would help you attain the height that you so desire. Even if you have a great brand value, it is a good idea to go through these points as they might help you attain better results.

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