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luxury spa 2018-01-10

10 Helpful Steps to Start Your Own Day Spa Business

The market which was earlier women centric has started concentrating on male grooming and is coming up with large numbers of unisex spas.

By Nibedita MohantaSenior Sub-editor

The time has changed in beauty and wellness industry, especially in spa business. Gone are the days when spas and salons were considered as luxury only for women, but now it is also a luxury for men.

With a CAGR of 40 percent per year, the spa industry is the sub sector with the most significant growth prospects among all personal care sub sectors in India.

According to industry experts, the market size of India's beauty, cosmetics and grooming market will touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars.

The market which was earlier women centric has started concentrating on male grooming and is coming up with large numbers of unisex spas.

Here are the top 10 steps to start your own day spa business:

Business Plan:

When you have decided to start a day spa business, get your hands on making your business plan. Do a market research and start making plans, which will ease out in moving forward with the project.

Business License:

Once the business plan for your day spa business is made, get the documentations and licenses done. As the documenting and licensing takes too much of the time, this might later delay the process of opening the business in time.

Evaluate Your Rivals:

Do a market research and evaluate your rivals in the area at least 5 kms radius near the market place. It will be better if you personally visit your rivals and know what the specialties they offer to their customers and what is unique about their service, this will give you overall idea and will help you as how to begin with your project.

Define Your Brand:

Once you have evaluated your rival and his/her strength in the field, make sure you do something or attract your customers by bringing something different on the plate for them, be it offers, authentic treatment classes or simple add a cup of herbal tea in the hospitality sections, you will witness a huge change.

Finalise Location:

Once you have identified the market place and the growing rivals there, make sure to start your own day spa business within 2 kms from the exact location of your rival, so that the customer would not have to travel far and at the same time, you do not get overshadowed by your rival.

Hire Efficient Employees:

Spa business is all about the craft, the finer the craft, the more beneficial. SO to bring in more business and profit, try to hire experienced and polished craftsmen or therapists. This might drown a huge percentage of money you want to spare but it will be a healthy investment for the business.

Get Essential Equipments:

Spa involves usage of expensive yet complex equipments and only a perfect oil or cream is going to work in massage and therapies to attract more business into the project, which is why it is better to order equipments from the native lands and experienced staff who can use them efficiently.

Spa Rooms and Spa Menu:

Make space for enough rooms to give sufficient time and space for each customer along with bathroom, changing room. Also the menu should look attractive and the prices should be reasonable for all.

Fix Utilities:

If the spa allows people to take steam, hot shower and chocolate spas, there has to be constant running water and electricity. So it is advised to fix the utilities beforehand even before finalizing the location.

Marketing and Branding:

Last but not the least, once the spa is ready to go on the floor, make sure the inauguration be grand enough to make people take notice of your brand. Do the marketing and branding well through different media portals to keep the customers aware of your entry into the market.

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