Wellness Franchise Opportunities

SpaMay, 19 2015

'Spa by JW' at recently opened JW Marriott Hotel Mumbai Sahar

Spa by JW is the first spa in Asia Pacific properties of US-based Marriott International’s world-class luxury hotel brand. Wellness India brings you an exclusive conversation with Mahima Sharma, Director of SPA, JW Marriott Hotel Mumbai Sahar

By Niharika Verma

Located in the entertainment capital of India, a kilometre away from the Chhatrapati Shivaji International Airport Mumbai, the newly opened JW Marriott Hotel Mumbai Sahar has entered into wellness space with its first spa in Asia Pacific region-Spa by JW.

US-based Marriott International’s world-class luxury hotel brand, the holistic Spa by JW offers a host of therapies based on four benefit states – Calm, Renew, Indulge and Invigorate. Apart from this, the serene property has a 24 hour fitness centre includes a spa, sauna and pool.

Officially launched in April 2015, the wellness space in the property is spread in an area of 11,100 Sq ft. Mahima Sharma, Director of SPA, JW Marriott Hotel Mumbai Sahar shared business facts and other infor regarding the Spa by JW.

Scope of spa business in Mumbai
Spa Business all over India is on a rise compared to the previous years. Trend has picked up and guests look for quality services for value to their money. Definitely spa business has high potential in Mumbai with increase in business travelers, disposable incomes, FITs, awareness about wellness and easy access to affordable spas.

High competition and opportunities
Mumbai Spa market is well explored compared to rest of the country as being a buzzing city with business coming in, it already has many standalone spas and hotel spas, definitely it is competitive. Maintaining leadership position and the market share ?is tough but achievable. We believe in quality service, continuous analysis of guest satisfaction trends, correction when needed and updated training.

Number of therapy sections
We have 7 Therapy room plus 2 express treatment pods. Two express services are mostly dry treatments like hydrating hands, tense shoulders, back massage, scalp all done on the special fusion chairs; we will soon launch manicure and pedicures services.

Strategy to woo local tourists
Being one of the biggest and newest hotel in the area we aim to tap the resident guest's business. We have various promotional activities within the hotel to promote the spa. also, once our Retail and shopping arcade adjoining the hotel opens we will have a whole new avenue open for promotions and tie-ups to turn the increased footfall into revenue generation.

Initial investment and ROI
The capital investment and ROI figures in our case are the part of a larger picture which is the hotel. Based on hotel's GOP and next five years financial projections the spa will contribute towards the ROI as projected and planned by the management of the company.

Pricing strategy
Being the premium JW Marriott owned & managed brand of spa ?the pricing is aimed towards the higher end of the market in few months, as of now as an introductory rate we are at par with the market. We will maintain our competitive edge over others by focusing on our spectrum of clientele and the resident guests. Our focus throughout is quality.

Spa's revenue model
Our target audience remains the resident guests, corporate employees, footfalls at the shopping arcades, local residents etc. Being a hotel spa brand we have projected our financials based upon the hotel occupancy, weekend business, spa memberships. We expect to maintain profit margin between 50 to 55.

Staff selection and training
Our teams are handpicked from the leading spa academies in India. Further, we ensure the teams are trained as per the brand's service protocols and the hospitality protocols. Periodically, training need analysis is carried out and accordingly training companies are hired to train our teams to keep abreast with the market dynamics and contemporary treatments.

Future roadmap
The road-map for us in the year ahead is to consolidate our market share and attain the market leadership position amongst our competition. We aim to work on customer loyalty, consistently high service delivery, enhanced guest experience and brand recognition to reach our financial goals. It is too soon to comment upon new therapies or services to be introduced in near future.

Related: Spa remains a track for all the ages

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