Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
entrepreneur 2019-02-06

Restaurateur Shivam Sehgal Sees an Untapped Business Opportunity in Delhi’s Dwarka

In a tête-à-tête with Restaurant India, Shivam Sehgal, founder of The Market Place restaurant, shares how he is planning to go big with his restaurant.

By Features Editor
Restaurateur Shivam Sehgal Sees an Untapped Business Opportunity in Delhi’s Dwarka

In a tête-à-tête with Restaurant India, Shivam Sehgal, founder of The Market Place restaurant, shares his secret on how he is planning to go big with his restaurant.

How do you come up with the concept of your restaurant?

I started with the basic concept of the restaurant as a whole and then narrowed it down to a buffet restaurant. I never wanted a regular buffet kind of restaurant. To get over and bring something new to the market, I, with my team, thought of coming out with the idea of the live kitchen, mini-restaurants inside one big restaurant, similar to a food court concept, and then it should have global cuisines on the menu.

At The Market Place, we cater to people of all age groups – from a child to the eldest member of the family.

Selecting the Location

The Market Place at Kirti Nagar in Delhi is the pilot project. We opened at Kirti Nagar to see who wins, whether it’s the concept or the location. And the concept won! People like the concept more. I wanted to see how much potential this project has. It’s all about the food and the concept.

Read Review: This Unique Concept Restaurant Is Creating A Big Buzz In Delhi

Out of 100 customers visiting the restaurant, I make sure to meet at least 90. It’s my motive that my guests leave the restaurant with a smile on their face. If anything is bugging them, I am there to solve it out. It about a personal connection with them, taking reviews and feedback. Fortunately, we are getting 99% positive reviews.

How did you come up with the menu of The Market Place restaurant?

The Consultant Company, Secret Ingredients had helped us in creating the menu and the system of the restaurant. The founder of Secret Ingredient, Sid Mathur is also a cuisine creator at Impressario.

Some of the interesting findings you came across while you were doing the R&D for your business?

All the places we went around for buffet during the R&D, I noticed one thing that was very certain with the diners. If four people are sitting at a table, one of them, at least, ends up saying “I want to have burgers here” or “I want to have Shawarma” or I want to have dim sum”. So, that was the question that hit me straight away, that if they aren’t getting what they want, it is quite possible that the particular diner won’t come back again. One of them would cut it off. At that time, I decided to bring on the maximum things on the table, giving choice to people.

What are the pros and cons of being a partner at any restaurant?

I ventured with Varun Puri for Too Indian and Duty Free. I was always there as a manager who would learn things at the restaurant, to make a passion out of business.

There are almost no cons if you are in the right partnership. I have seen none of them. My partner is a very nice leader; I got to learn many things from him. I would suggest - don’t force yourself to be in partnership with the person you do not like or who might not go along with you. Just work with the person and know him inside out. See how they work. It’s the passion you should see in someone’s eyes. And how willing he is to work and teach their staff around.

What are your growth and expansion plans for The Market Place?

We will be soon expanding with three more outlets in Delhi-NCR – Dwarka, Noida and Gurugram. Dwarka is still untapped; it doesn’t have many good restaurants that would cater to the mass audience living in the area. 

Related opportunities
  • Transportation
    InXpress has its origins in the world's largest business management..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Gyms and Fitness Centres
    About Us: VIVAFIT concept is to provide health and well-being in a..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi New Delhi
  • Language Schools
    SPOKEN ENGLISH COURSES with exclusive course material from OXFORD UNIVERSITY..
    Locations looking for expansion West bengal
    Establishment year 1950
    Franchising Launch Date 1992
    Investment size Rs. 2lac - 5lac
    Space required 500
    Franchise Outlets 50-100
    Franchise Type Unit
    Headquater Amherst street West bengal
  • Gardening services
    About Us: Started in 2013, with a dream to convert concrete..
    Locations looking for expansion Rajasthan
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts