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Technology 2019-01-14

Know What Indians Love to Order Online

Keeping the focus on consumers, smart curation and personalisation will rule the roost over the next 18 months.

By Deputy Features Editor
Know What Indians Love to Order Online

2018 has been an eventful year, but food dominated the headline throughout. Be it eating out trend or online delivering trend, customers enjoyed the tasty treat everywhere. According to a Zomato release, “In 2018, users ordered 5 times more from their homes than offices. While a user in Jaipur placed an order worth Rs.1,84,760 which was delivered in 415 boxes, another user in Delhi placed 1804 orders over the year.”

With technology shaping up the food sector, cashless payment mode dominated with only 28% of our users choosing to pay via cash. Not only this, India’s love affair with food continued to blossom this year. With record-breaking orders for certain dishes, Indian foodies have declared their very own National Food Days!

“There has been a considerable surge in the number of people ordering in vegetarian food. Compared to last year’s 43 percent, 62 percent of the orders across the country were vegetarian, with Ahmedabad topping the list for most veg dishes,” said the Swiggy report.

Also, to build and create more convenience around food, these platforms are continuously adding features and services to boost the system. Also, while India saw a new rise in the love for the international cuisine, Indian cuisine remains the hot favourite among the diners.

“At UberEats, our aim is to ensure that consumers have access to the cuisines of their choice wherever they may be. We stay committed to onboard unique restaurants on our platform and make greater choices available for consumers, so that they can enjoy their favorite meals delivered right at their doorstep or office desk at the tap of a button,” pointed Deepak Reddy, Head of Central Operations, UberEats India adding that while Indian cuisine still stands as the consumer’s top food preference in the country, there is a huge demand for a larger choice and selection of cuisines.

Cuisines India Loves:

 

Cuisines Type

Top 3 Cities

India

1.Hyderabad

2.Delhi

3.Chennai

American

1.Indore

2.Delhi

3.Bengaluru

Chinese

1.Delhi

2.Hyderabad

3.Mumbai

Continental

1.Jaipur

2.Mumbai

3.Delhi

Thai

1.Bengaluru

2.Chennai

3.Pune

Italian

1.Mumbai

2.Delhi

3.Pune

Japanese

1.Mumbai

2.Delhi

3.Guwahati

Mexican

1.Mumbai

2.Chennai

3.Bengaluru

Middle-Eastern

1.Chennai

2.Bengaluru

3.Coimbatore

Keeping the focus on consumers, smart curation and personalisation will rule the roost over the next 18 months. The success of a food delivery platform is a function of convenience, reliability and selection. However, as more and more restaurants come onto food delivery platforms, balancing choice with ease of using the app and placing an order can be a challenge. While most food delivery platforms have carousels with collections of restaurants, in the coming years,

customising this function will help in reducing the overall time taken by consumers to make a choice and place an order. Just like when you open up Netflix and get recommendations on movies, getting food recommendations based on past orders and preferences will increase ease of use, shares a FICCI- PwC report release last December.

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