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franchise world 2018-09-29

How This Brand Has Turned Mumbai's Famous Street Food into a National Brand

Goli Vada Pav to open 100 more stores across India.

By Feature Writer
How This Brand Has Turned Mumbai's Famous Street Food into a National Brand

Started in 2004 with a single store in Kalyan, Mumbai, India, Goli Vada Pav sells authentic and hygienic Mumbai Vada pavs and is the largest chain of ethnic QSR with 300+ stores in 100 cities of 20 states in India.

“We as entrepreneurs are here to evolve this planet to the next level through products, services, imagination, exploration and innovation. It’s like larva becoming caterpillar and then becoming butterfly… the struggle will continue. But at the end you will have a beautiful butterfly”, said Venkatesh Iyer, Founder, Goli Vada Pav.

“We sell authentic and hygienic Mumbai vadapavs and we are the largest chain of ethnic QSR with 300+ stores in 100 cities of 20 states in India”, added Iyer.

Franchise Network           

Goli Vada Pav started franchising within a few months of their first store launch to drive deeper market penetration for the brand as they had dreamt of building a national chain of Vadapav. The benefits were New Income source, Operational empowerment, deeper market penetration, Risk reduction.

Goli Vada Pav has been on a fast track growth path Y-o-Y. 2017 was no different where we opened 50 new stores and expanded our presence in cities like Visakhapatnam, Rajahmundry, Vellore, etc. Over the next one year, we plan to open 100 more stores across locations like Hyderabad, Vizag, Chennai, Pune, Jaipur, Ahmedabad, Bhopal, and Indore.

“Our aim is to be to be the No. 1 ethnic fast food chain of quick service restaurants by retaining authentic Indian taste and maintain highest hygiene standards in food quality. We are on a mission to create more entrepreneurs and spread the spirit of entrepreneurship among young business enthusiasts”, added Iyer.

FRANCHISE FACTS

Year of establishment: 2004

Year to start franchising: 2004

Total No. of stores: 300

Break up of company-owned + franchise stores: 40 +260

Investment required: 10-12 Lacs

Area required: 200 Sqft

Expected break-even:6-8 months

Preferred cities & location: Across India

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