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Marketing 2018-05-08

How Enhancing The Vibe Of Your Restaurant Can Attract More Customers

You should be aware of how a customer feels about your restaurant.

By Shahram WarsiJr. Writer

The vibe has to do with the culture that you create inside your restaurant which eventually ends up in attracting a lot of new customers. Enhancing the restaurant’s ambiance can help in its market sustenance in the long run. “Vibes can be created by the simplest of things. It’s all about creating a culture. It can be the feeling while you enter a specific restaurant to the staffs greeting you. Vibes are generally very essential as it helps customers to decide whether they want to continue dining out with your restaurant or not,” shares Saurav Mishra, Owner, Hilly Billy Café.

Sense of Sight

The vibe which customers get from the visual aspect of the restaurant is very important. It is well said that the people initially consume with their eyes and later with their mouth. It is important to be aware what you want your restaurant to feel like and then accordingly decide its appearance. Your vision should be resonated via the interiors of the venture.

Sense of Smell and Sound

How the restaurant smells is another key factor which drives the customer’s attention towards it. The aroma created in the kitchen which usually travels to all corners of a restaurant is a big part which contributes to creating a vibe for the venture. The vibe of a restaurant also depends upon the sound which can be found on entering. Many factors including whether a restaurant is busy and noisy or soft and quiet decides the vibe. The background music also contributes to this factor and should keep rotating the playlists.

Sense of Taste

The menu available at your restaurant works as a catalyst for its vibe. Compromising with the quality usually leads to the shutdown. Food usually works as an instigator in order to achieve all kind of vibes you want to have at your restaurant. “The taste of your food defines your future as a restaurateur. If you are good in it, then that’s amazing otherwise you really have to work on it before your venture collapses,” says Santanu Chakraborty, Director, Hing Bar and Restaurant.

Hence to attract more customers, it is highly essential to create a great vibe in every term. Work with your staffs and team in order to create the culture which you want to provide to your customers.       

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