Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Marketing 2019-02-16

Hiring a Designer for Your Restaurant? Look For These Five Qualities

Hiring a design professional for your new restaurant is a challenging task - given the proliferation of design studios and professionals.

By Design Director and India Partner for Idea Spice
Hiring a Designer for Your Restaurant? Look For These Five Qualities

Hiring a design professional for your new restaurant is a challenging task - given the proliferation of design studios and professionals. With advances in software and better resources available, portfolios look good on paper - but to select a design professional against many others, here are five key points to look for, in no particular order: 

Experience 

Millhouse Ahmedabad Menu

F&B (food and beverage) brands have a unique set of design requirements - it goes beyond designing collaterals to crafting a holistic experience. A design professional or a studio that has prior experience of developing other F&B formats would possess a certain amount of domain expertise and would also understand the nuances of the industry. This allows for a faster and smoother process while developing the design and also enables the designer to bring in learnings from other projects as well. 

Ability to Think Strategically 

Tamarind Terrace Dubai

This is also an important factor to consider. It ensures that the restaurateur is working with someone or a team who is able to think of the larger picture - beyond just the ‘creative’ inputs. The design has the power to shape behaviour, define experiences and build a brand. Strategic thinking can take many shapes - from positioning the brand to defining the concept of the restaurant. A design professional or a studio that is able to bring designing thinking into the process enables a deeper and ultimately more successful impact. 

Must Read: Four Essential Design Elements For Casual Dining Restaurants

Attention to Details 

Daarukhana Hong Kong

While broad-based strategic thinking is important, what really makes a restaurant stand out is the attention to details. Whether it’s the furniture or the table setting or simply the way servers greet the patrons, the restaurant brand really comes alive through these multiple interactions. A designer needs to possess obsessive attention to detail - looking at every element not just from his or her perspective but more importantly from the point of view of people it is being designed for - servers, patrons and owners alike. 

Ability to Work as a Partner and not a Vendor 

Millhouse Ahmedabad

If there needs to be a hierarchy of aspects, this would probably be the first. When designing your restaurant, it is important to work with a team which is bringing in independent thought, attention to detail and experience to the table. And when you do engage with such professionals it is important to enable them to come onboard as a thought partner, not a vendor who is executing.

Most successful restaurants are usually the result of a collaboration of a shared vision. While identifying who you want to work with - look for someone who shares your passion and enthusiasm about your brand and is as excited as you to build this together. 

Original Thought 

Tamarind Terrace Dubai

Probably the most obvious but in today’s Pinterest-driven age where every other trendy restaurant looks like something you’ve seen before - original thought is what ultimately stands the test of time. Look for designers who are able to present their work not with visuals but with a strategy or studios that define a principle or a vision that informs their work. Chances are - their process starts with a degree of original thinking and not a Pinterest mood board.


About the Author

Saurav Roy is the Design Director and India Partner for Idea Spice. He has been a part of the organisation since its inception. A graduate from the National Institute of Design, he works closely with entrepreneurs and organisations in India to create dramatic and visible impact.


 

Comment
image
image
image
image
Related opportunities
  • Quick Service Restaurants
    STREET FOOD FRANCHISE BUSINESS OPPORTUNITY IN INDIA Are you looking for..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • About Us: WHERE GREAT FOOD AND GREAT FRIENDS COME TOGETHER "People, Planet..
    Locations looking for expansion Delhi
    Establishment year 1987
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • About Us: Chaat Ok Please is brought to you by Black..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Juices / Smoothies / Dairy parlors
    About Us: Established in the year 2017, SCOSSA, a venture of..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts