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franchise 2018-08-23

FranCorp Launches The Cheesecake Shop in India, To Open 5 Outlets by 2019

FranGlobal plans to launch 5 outlets at PAN India by the end of 2019 through Master & Regional Franchise model.

By Feature Writer
FranCorp Launches The Cheesecake Shop in India, To Open 5 Outlets by 2019

Franchise India's International Arm FranGlobal brings Australia’s most popular Cake brand ‘The Cheesecake Shop’ in India. FranGlobal has acquired Representation Rights for India. The Cheesecake Shop is a Cake Shop serving rich cheesy and scrumptious sweet treats like American Baked, Jamaican Chocolate, Strawberry Sundae, Mississippi baked, Marble baked, and Traditional baked cakes with hint of vanilla and Belgian chocolate and many more.

FranGlobal plans to launch 5 outlets at PAN India by the end of 2019 through Master & Regional Franchise model.

Nick Avgerinos, General Manager, Franchise Development, The Cheesecake Shop said,” We are happy of taking a great leap in the Indian market. Approximately half of our almost 200 Australian store franchisees are recent immigrants to Australia from India. Their feedback to us as to the attractiveness of our products to the Indian market is overwhelmingly positive which has encouraged us to look to expand into India. We are particularly excited about our most recent custom mix for an eggless cake which we believe has massive potential in the Indian market. Cakes have become very common sweet treats in India. It has become a part of celebration in almost every formal and informal occasion amongst the locals.  We are also focusing on creating a robust network of cake retail outlets across India. Our cakes will be not be visual treat for the sweet toothers but also flavoursome. Our assortment of cakes like Theme cakes, wedding cakes, kids’ cake, and baked cheese cakes, Continental cheese cakes, Mud cakes, Rainbow cakes, Dessert Cups, Mini cakes, tartlets, gateaux, everyday delights and many more will tantalize the palate of local connoisseurs. With great market prospect we aim to open just 5 stores by the end of 2019 across PAN India.”

Ms. Venus Barak, CEO, FranGlobal said,” This particular brand from Australia, has really carved out a niche for itself in the Cheese Cake segment. There is definitely a lot of exposure & scope of development for Australian brands in India. They inherently have been looked at from a food’s perspective due to a competitive F&B scene in Australia. For a brand like cheesecake shop, it comes in with a very definite segmentation and proposition both for its prospective franchisees and for the customers too. From a Master Franchisees’ perspective, we are looking at 15-30 cities in India setting up multiple outlets, offering the Indian consumers a product which either they get at a 5 star bakery or at a high end place.”

Gaurav Marya, Chairman, Franchise India said, “We are delighted to welcome Australia’s favourite Cake brand ‘The Cheesecake Shop’ in India. The trend among individuals and corporate is to gift not just flowers but also include cakes with a lot of customization. The Indian Food and Beverage (F&B) Industry is one of the most energetic industries that has seen exceptional growth in the recent past and endures to magnify speedily. The F&B sector has up surged over the past few decades, giving rise to appealing new conceptions in food and beverage offerings and contemporary service elements. Bakery industry has given an edge to the entrepreneurial skills of the women in India. The Cheesecake Shop will be a fresh wave of new opportunities for all the entrepreneurs looking out in Bakery Industry.”

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