Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
operations 2015-05-11

Zomato reveals Zomato order- an app for food delivery services

Always focused on condensing tons of information into a ridiculously easy-to-use app, Zomato Order is being touted as second big app after Zomato Cashless.

By Deputy Features Editor
Zomato reveals Zomato order- an app for food delivery services

Zomato, the restaurant search engine, which has entered into the food delivery space in April, has launched Zomato Order, a separate app from where customers can order food.

Always focused on condensing tons of information into a ridiculously easy-to-use app, Zomato Order is being touted as second big app after Zomato Cashless.  The company says, Somewhere along the process of testing and rebuilding, and the hundreds of feedback emails we received, we realized we had to make a decision we were trying to put off for as long as possible – unbundling our apps. And Zomato points at three major reasons for this app.

More focus = less clutter = better UX

  • ​Having two separate apps allows Zomato to build lightweight apps that get straight to solving the problems customers face.
  • Actions that are core to the app experience can be given priority of position, and Zomato isn’t forced into making real estate compromises. For example, tracking your Order Status in the Zomato restaurant finder app requires a few taps; on the Order app, it gets its own tab. This might be the first time Zomato will be happier with shorter app session times :)

Independent release cycles = fewer updates

  • While they might be part of one complete dining flow, using Zomato to search for a place to eat, and using Zomato to order online are two independent use cases for our users.
  • Baking the ordering feature into the restaurant finder app might seem like the convenient thing to do, but that means having to coincide release cycles for two effectively different products in one. Unbundling them allows us to devote attention to both apps independently, iterate quickly, and push updates for either one as required.

Deep-linking = smoother app experience

  • As is the case with most unbundled apps that come to mind, the Zomato restaurant finder app and Zomato Order will be linked to one another. So if you’ve found a place you want to order from on the restaurant finder app, a single tap will take you to that restaurant on the Order app, and you can proceed to add items to your cart.
  • Once done, a single tap will take you back to the restaurant finder app, so you can decide what to do for your next meal (obviously).

In short, the long-term benefit of unbundling Zomato apps seems to outweigh the short-term downside, and aiming to make the process of using Zomato – whether it’s for search and discovery, or for ordering online – a simpler and smoother process for everyone, Zomato is really the market leader.

Zomato Order is now available for download on the App Store and the Play Store.

Comment
image
image
image
image
Related opportunities
  • Gyms and Fitness Centres
    Chisel- An initiative by Virat KohliWith celebrity-backed ventures becoming the..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 3500 sq ft- 7000 sq ft
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About Us: Legends of Punjab serves exclusive North Indian food in..
    Locations looking for expansion Gujarat
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Solar Energy and Components
    About Us: Go Solar, Go Green. Solar power is the best..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2019
    Investment size Rs. 50 K - 2lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Gyms and Fitness Centres
    About Us: An F2O Future of Fitness workout is equivalent to..
    Locations looking for expansion Gujarat
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 650
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts