Zappfresh is an online meat brand focussing on fresh and ready to cook products. Talking to RI, Deepanshu Manchanda, â€ŽCo-Founder & CEO at Zappfresh shares how they are trying to change the meat buying experience for the Indian consumers through technolo
How was Zappfresh started?
Whenever I went to a meat shop, I observed that majority of the customers in these butcher shops are men whereas in Indian households larger part of meals are cooked by women. Bridging this gap and empowering the person cooking the meats became important. So, now majority of our customers being women stands as a befitting testimony that we are on the right path.
You have raised two crore in angel round of funding from investors. Where do you plan to use them?
Technology is core to our business and we plan to build our technical competencies with due diligence to operational robustness. We are a customer centric business entity and we plan to harness the funding to reach out to a wider customer base pan India through clever strategic marketing. Experiential marketing will form a major chunk of the spending in our marketing exercises. Also, we are aggressively eyeing four major metros in next six months, and we expect to expand our product range as well to cater to all possible consumer tastes.
Tell us something about your business model?
In our case we have automated the entire supply chain through tech. The customer can order through website, whatsapp and call and soon we will be launching an app also. We function on an inventory based model where we maintain daily “fresh stock” straight from Govt. approved firms only and we are stringent about zero tolerance to old stock and discard it without a second thought. We currently fulfil our orders through two hubs based out of Delhi and Gurgaon to cover these two hungry cities.
What is the range of items? What makes you different from your competitors?
We have fresh meats, fish, pork, chicken sea food and ready to eats. Currently we have 60 SKU’s on the list and we are looking to stretch it to 100 in next six months with sheer focus on innovative high quality products. We are prime movers in the Hyperlocal cold chain technology in meat space delivery; first in India. Currently, in the territories we function, we do not have any competition.
What are the barriers you face during online order and delivery services?
At present we haven’t faced any; rather our customers are quite comfortable ordering online as well as through call/whatsapp. Our user friendly website offers a comforting experience to the user and online payment and wallets integration has only made the deal sweeter for them. Since, we are in a temperature sensitive product line; we do not compromise with cold chain logistics. In fact, it is our forte being immense pride to us. Our mobile app is also in the offing to bring our products to one touch experience for our 10,000 happy customers.
What all is require to maintain fresh high quality meat?
360 degree cold chain logistics and stringent quality norms are paramount to the industry we function in. Temperature abuse is primarily the only component that can alter the quality of a good produce
What is current revenue and targeted revenue?
We are currently doing 10,000 orders a month (on an average per month revenue to the tune of 2.1 million INR) and we want to take it to 30,000 a month and raise the average ticket size to INR 1000.
What is your expansion plan?
We are aggressively eyeing four major metros in next six months as well as we are looking to expand our product range to cater all possible consumer tastes. Our ultimate aim is to be a preferred “one stop meat player” offering high quality fresh produce for everyday requirements of Indian consumers by promising hassle free delivery, highest standards of hygiene, ease of buying and timely delivery with technology integration.