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Franchise 09 Feb 2017

Why food court concepts are shining in India

My Square has brought popular joints serving nit tick breakfast, a classy lunch or delicious dinner together from various far away corners of the capital under one roof.

By Nusra Sub Editor

USP

My Square as the name suggests gives a sense of belonging to a space. It gives a feeling for all keeping in mind the taste, aura and entertainment offered. It has brought the all-time favorite restaurants under one roof and is spread over 10,000 sqft area at the topmost level of Select CITYWALK. It has had the privilege to host many of the prestigious book launches and has honored the best chefs from the eateries, which it has sublet; apart from cooking for the customers, it also holds cookery classes for them.

My Square has brought popular joints serving nit tick breakfast, a classy lunch or delicious dinner together from various far away corners of the capital under one roof. It gives an array of all day meal options to choose from, you’d get to taste what Lebanese, Moroccan, European, Oriental, and Chinese cuisines or if you are fond of the American burgers, south Indian cuisine, the unusual falafel or power pact combo of egg and ham, you get that as well. Our customer friendly IT would even save you from the hassle of standing in queues and be the first food court format where one can order food from their tables!

From quick coffees, laid back family brunches to those special and extensive dates, My Square is your square of fun, adventure and laughter in the form of a never heard or seen before concept of a food court. It offers you an effortless getaway to offer you a happy experience.

The Design

The first thing that one notices when he or she enters is the décor, the wooden tables and chairs, the food truck and the counters, which have been designed, depicting a picnic park. The next thing is the variety of seating, The most sought after seats are those in the cane ‘pods’ that double up as private dining areas, but the sofas are mighty comfortable too. The tables are equipped with tabs to place the order which is the first in the food court format ever. And when it comes to variety, it is hard to top My Square. From Authentic Punjabi (PindBalluchi) to Arabian (Habibi), to Kashmiri Cuisine (Khyenchyen), it has all.

Selecting the best restaurants

The key fact that we keep in mind before selecting any restaurant is that My Square is a healthy mix of traditional and modern food chains with an inculcation of modern technology. So, the brands within My Square are handpicked with the aim to create a single eco system for various flavors of food. It is an amalgamation of classic brands like Saravana Bhavan and new age brands like Fat Lulu’s, KhyenChyen, all under one roof.

Awards and accolades

We have been awarded and acknowledged number of times, but the recent one was when we were awarded Best Regional Food Court of the Year – North” – 5th Indian Restaurant Awards 2015, on 25th August, 2015.

Expansion plans

When you are running a brand, you always want it to grow, keeping in mind the steps you take or any additions you make every now and then. Especially, for My Square we believe, it is the taste. Taste is the king and we want our shoppers to be happy, so we are planning to launch more brands matching the taste of our customers and second would be the metrics, followed by more metrics, launch of performance measurement techniques so that our consumers and food outlet partners can help with the improvement and efficiency to a greater extent.

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