Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Operations 04 Oct 2013

Why do Restaurants Organise festivals?

Now a days restaurants have acquired many tricks to promote themselves; organising festivals is one of them.

By Nusra Deputy Features Editor

A food festival is a festival that uses food, is usually held annually and often has produce as its central theme. Many Indian restaurants have started organising such festivals to attract customers towards their restaurant.

Chef Gautam Chaudhary, Executive Chef, Hyatt Bangalore says “Indian cuisine has a plethora of recipes, each unique to a state and geography. Festivals are the perfect occasion for restaurants to showcase India’s diverse cuisines. Guests and patrons usually love to try out unique recipes during festivals, rather than opt for the usual fare.  It’s a great platform to foster cross cultural ties through food.”

The offer during the festive season primarily depends on the meal period, the food and cuisine as on offer, the market segment that the restaurant is targeting, etc. Many restaurants have dinner buffets and lunch buffets as offers and if the festival extends over weekends, then Sunday brunch showcases the festival special menu.

Talking about the processes involved, Chef Chaudhary further elaborates “There are various parameters that we explore before deciding on the promotion that needs to be done, like interacting with our patrons and understanding what they are looking for which is different everytime. As the guests today are well travelled, they know very well as to what they want. Then we do our research on that concept and pick up the favourites and unusual items to showcase in the special menu.”

The festival is organised at restaurants and the offer they get during those periods help the customers in deciding on a particular restaurants.

 A spokesperson at Spice & Flavours, Mumbai says “Festivals are organised to woo in customers with those extra deals and offers provided during that period. Offers include discounts on the bills, an added item on ordering a certain item, etc. For example we had the following offers during Independence Day: Independence Day specials at Spices & Flavours. Relish delicious food at 'Spices & Flavours' with an exciting Tricolour Tri-Day Offer. All guests on a table wearing Tricolour T-shirts get a 30 percent discount on the entire bill; Any guest on a table wearing a Tricolour gets 20 percent discount on the entire bill; Any guest wearing any 2 colours of the Indian flag can avail 15 percent discount on the entire bill. Wear orange or green and avail 10 percent discount on the entire bill. Come celebrate Independence Day week with discounts, finger-licking food and soft beverages, only at Spices & Flavours!”

Comment
Related opportunities
  • Beauty Salons
    About Gia Naturals :-Gia Naturals team of experienced professionals offers..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Quick Service Restaurants
     The London Shakes  The London Shakes are the Re Inventors of..
    Locations looking for expansion Madhya pradesh
    Establishment year 2009
    Franchising Launch Date 2011
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya pradesh
  • Ayurvedic, Herbal & Organic Products
    About:OMORFEE, an Indo – German venture of Bioruns Private Limited,..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 100 - 250 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • A super premium brand for complete Beauty Services and Solutions.Panache..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 50lac - 1 Cr.
    Space required 800 - 1200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gondiya Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories