Hotline: 1800 102 2007
X
Search Business Opportunities
Startup 2014-11-05

Why Indian food brands are expanding its global reach?

With an aim to cater to the masses across the globe, biggies like Lite Bite Foods, Zomato, Foodpanda and Amul have already entered into the international market.

By Deputy Features Editor
Why Indian food brands are expanding its global reach?

Indian food brands are now experimenting with international cuisines. The next big trend emerging in the country is the expansion of food brands like Amul, Lite Bite Foods, Zomato and Foodpanda extending their market presence beyond the geographical boundaries.

As these brands expand their operation base ouside the country, the have launch their innovative concepts in the international market, introduced molecular gastronomy, taken different variety of burgers and good quality foods along with their QSRs and Coffee formats globally.

Rationale behind overseas expansion

Eyeing on the potential market outside India, leading food companies have initiated a bold a step to enter the global market with traditional and exclusive Indian cuisines. Countries like, Dubai, Singapore, Thailand, America and UK are welcoming to relish culturally diverse food and are willing to pay for extraordinary cuisines. Seeking expansion in international market, brands like Lite Bite Foods has tap the market in Dubai and Singapore and is planning to open two outlets in Abu Dhabi in UAE and one outlet in Bangkok in Thailand and one outlet in Washington DC in USA.

 “We compete with the foreign brands and thought to make some money. We are now expanding in Bangkok, We are going into Dubai and Abu Dhabi and at the same time we are also planning to start our business in US market aggressively. So, we have seen that the market and the business are good and thus we are expanding outside India”, says, Sharad Sachdeva, COO, Lite Bite Foods.

Similarly, one of the leading restaurant search engine, Zomato has expanded its reach in countries like Czech Republic, UK, UAE, South Africa, New Zealand, the Philippines, Portugal, Brazil, Chile, Turkey, Indonesia, Sri Lanka and Qatar, to name a few out of more than 15 countries across the globe.

The restaurant search engine has found that the people in these countries are very much addicted and fond of table bookings and online reservations. Thus, the Indian restaurant guide has partnered with local players of that market to get quick exposure.

According to a latest release, Deepinder Goyal, Co-Founder and CEO, Zomato says, “Toronto boasts of a vibrant restaurant industry and Canada is a hugely promising market for us. We've earmarked US $10 million for our expansion in Canada and are committed to make Zomato the most sought-after go-to restaurant discovery service in the country. Canada is truly a great starting point for us before we think of getting into the United States.”

 Legalities involved

The right kind of expansion vehicle and to choose the right partner, are the two essential legalities required to enter in any foreign market. Another important aspect is a good business plan. Where you want to see yourself in span of coming 3 to 5 years? The funding option outside India and the investment opportunity offered by international counterparts, all needs to be check and re-checked once a brand make plans to invest beyond its geographical connect.

“The legal framework in which you are working there should be very strong, your patent register should be there and all the food related assignments need to be done like licensing of food, licensing of liquor (if you are selling liquor),” informs Sachdeva.

Significantly, one has to take permit from the state government also, before setting up a unit in abroad. Amul Dairy which has set up its dairy plant at Waterloo village in New York to manufacture its product like ghee, paneer and shrikhand has to get permit from the Gujarat government to set up the plant there.

"After receiving Gujarat government's approval a fortnight back, we have started production of ghee (clarified butter), paneer (cottage cheese) and shrikhand (a sweet dish made of yogurt) at the US plant last week," said Dr K Rathnam, MD, Amul Dairy to ET.

Thus, we can say that all these things including the licensing and permit are very critical to start the operation because food is a much regulated business outside India.

Future

As we are witnessing that major food brands have already flag off their market presence in the foreign countries. Indian chefs like Chef Hari Nayak and Chef Vikas Khanna are successfully running many acclaimed restaurants in the UK and the US. Thus with people growing a taste of Indian regional cuisine, we can see more brands venturing in these countries rapidly.

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: Being dessert lovers and passionate foodies, the trio decided..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Bakery & Confectionary
    About US:  Incorporated in 1991, Lucky’s Bakery & Patisserie, is a..
    Locations looking for expansion Delhi
    Establishment year 1991
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 125
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Bars, Pubs & Lounge
    An enthusiastic bunch of astronomers, space cadets and chefs came..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 8000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About: Founded in 2014, Doner Grill is a fast-growing chain of..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts