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Franchise 06 Feb 2016

We want to bet big on e-commerce in India: Domino's global CEO

At a time when the restaurant chain has captured more than 70 per cent of the pizza market, it is building high to grow its presence in India.

By Nusra Deputy Features Editor

Domino’s Pizza the Global pizza giant is planning to open over 800 restaurants in the next four years.

“India is a key market for Domino’s Pizza and having reached the milestone of 1000 restaurants is a remarkable achievement by the Domino’s team in India,” shared J. Patrick Doyle, President and CEO, Domino’s Pizza.

At a time when the restaurant chain has captured more than 70 per cent of the pizza market, it is building high to grow its presence in India.

“Domino’s Pizza has a vast global presence spanning across over 80 countries and the India operations have emerged as our largest single country operations outside of the US. The growth story of Domino’s India is truly a benchmark for all of us and I wish them all the best for the future,” added Doyle.

Having crossed the milestone of 1000 restaurants, the Jubilant FoodWorks team is focused on further catalysing the expansion process to make Domino’s Pizza the most loved brand in the country.

With the objective of democratizing the pizza experience in the country and growing the pizza market in India, Domino’s Pizza has aggressively strengthened its presence in tier II and tier III cities in the past few years.

The brand has also made strategic investments towards strengthening the supply chain, bolstering the technology infrastructure and creating a network of motivated employees to ensure that consumers get the best quality and the most hygienic products that they love.

In India, orders from smart phones contribute 30% to Domino's digital business and it is among the fast growing streams of revenue for the company since average transaction value from online is significantly higher than those from offline.

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