Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Startup 04 May 2015

We want Hello curry to be a synonym with great Indian taste- Founders

Restaurant India, speaks to Hello curry’s Co-Founders, Raju Bhupati and Sandeep P, about their expansion and offerings.

Hello Curry, one of the first Food-Tech start ups from Hyderabad announced their entry into the Bengaluru market last week. The company has launched units at Ulsoor and Saharanagar, through which they will cover the central business district and parts of North Bangalore respectively.

Why a food outlet?

Sandeep: The reason why I began a food outlet is when we travelled I saw that there are proper brands representing the Italian cuisine, Lebanese, Chinese or the Continental food. Whenever we want to have the global food of our choice we know which platter to order from. We also know they come in good packages. But, What about Indian food? If a corporate office wants to order Biryani for lunch it would be an exuberant deal. We want to make food simple that can come in good packages and in boxes with spoons so that people can just eat and then discard it. We want to make “Hello curry” synonym with good Indian food with great box packaging. One can eat during travel or during urgent office hours with absolutely no tension of high pricing rates or emptying pouches into plates. We provide food in discardable boxes and spoons.\\

Raju: We want one brand globally that can speak of Indian authentic food, whether the great tastes of Biryani or simple vegetarian food, we want Hello curry to be a synonym with great Indian taste.

What is exclusive at Hello curry?

Raju: Hello Curry has solved the puzzle for customers when it comes to ordering Indian food online. Due to lack of convenient options, working lunches of busy professionals have consisted of un-appetizing pizzas and sandwiches mostly because they are easy to carry and consume. With the unique Hello curry boxes, we are making tasty Indian food more accessible. Hello Curry has solved the puzzle for customers when it comes to ordering Indian food online. Traffic snarls and parking take the fun out of eating out. We are the first “Home delivery only” Service for high quality Indian food with award winning packaging.

Which dish is exclusive?

Raju: The Hyderabadi dish “Karam Kori” is exclusive of Hello curry.

Why has it been named as Hello Curry?

Sandeep: We wanted to basically invite people to our food and the best way to do that is to say “ Hello” and in India hardly people have food without tasty curries and hence “Hello Curry”.

Why ventured into Bengaluru?

Sandeep: We see Bengaluru as a good prospect since it is an IT capital. There are many corporate houses and lots of innovations are happening on ground of food here.

Raju: Here people come from all walks of life. Different cultures, different backgrounds and hence what else can work best for food.

How has been the success of Hello Food in Hyderabad?

Sandeep and Raju in chorus: The response has been tremendous. Lot of people loved our food and that’s the reason we are planning for expansion. In the entire sphere of food service retail, there is no reliable brand delivering Indian food with fast food efficiencies’. Since our launch in Hyderabad, Hello Curry has quickly established itself as one of the most reliable home delivery brands in the food sector and witnessed incredible reception from all segments of customers.

Tell us about your offerings?

Raju: We don’t have just biryani. Interestingly among the quick service players, Hello Curry is the only brand that boasts of six varieties of Biryanis and Pulaos, curry pots (Curry served with a choice of Paratha or Rice) as well as appetizers, rolls and stuffed parathas all in vegetarian and non-vegetarian options.

What made you come up with serving food in boxes?

Sandeep: We wanted to remove the table and chair concept for food to be eaten. We wanted to make it easy, affordable and with variety in Indian food.

How do you think that you will be able to make Hello curry an Indian global venture?

Sandeep: When we think about Pizza, Pizza hut comes to our mind. When we talk about chicken KFC brand comes to our mind. For Chinese cuisine it is “Mainland china” and when we want to order good authentic biryani or Indian food what comes to our mind. Some good restaurants, some street food. Hence we thought of evolving hello curry that could make Indian food a global venture with great packaging.

What are your future plans?

Raju: Our next step is Delhi and eventually whole of India. Later we would expand to global diasporas as well.  We have been actively engaged in discussions with a few investors to raise Rs 50 crore to expand our services across India. We plan to kick off our operations in NCR soon with the seed fund we have raised from SRI capital, owned by serial entrepreneur Sashi Reddi. Our aim is to become number one home delivery brand for Indian food in next 18-24 months.

Sandeep: Hello Curry will also be soon launching their innovative light on purse and right on the diet options weigh and pay in Bangalore so that one orders exactly how much they want to consume. Initially Hello Currys biryanis will be offered through “Weigh” and “Pay”. Customers can choose from nine different varieties of scrumptious biryanis, choose the exact portion size (in grams) as per their appetite and pay 50 paise per gram.

Comment
Related opportunities
  • Ice creams & Yogurt Parlors
    About UsThe Frost Cream is a unique and innovative ice..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Designer jewellery
    PC Jeweller Ltd. is India's Leading Jewellery Retail Chain with..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2016
    Investment size Rs. 5 Cr. above
    Space required 1200 - 2500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Central Delhi New Delhi
  • Others Vocational Training
    ITA School of Performing ArtsPartner with India’s Leading Institute for..
    Locations looking for expansion Maharashtra
    Establishment year 2001
    Franchising Launch Date 2015
    Investment size Rs. 50lac - 1 Cr.
    Space required 2560 sq ft
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Andheri Maharashtra
  • Partner with Cafe Frespresso and be part of India’s fastest..
    Locations looking for expansion Gujarat
    Establishment year 2010
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater vapi Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories