In an interaction with Restaurant India, Asheesh Choudhery, Director, Choudhery Cheese bazar talks about expansion plans.
When did you start Choudhery cheese Bazar?
Choudhery Cheese Bazar was started by our Chairman, Mr. Sushil Choudhery, during 1986.
What are the product categories?
We are serving a wide variety of cheese, cottage cheese and other cheese products.
How do you decide on pricing?
Pricing is decided depending upon the climate and availability of milk & other ingredients etc.
From where did you source the raw material?
We source the raw materials partly from Haryana and U.P.
Are you also supplying to Restaurants and Hotels? Name some?
Yes. We have been supplying to many Hotels and Restaurants like The Surya, The Taj Group of Hotels, Sky Chef etc.
What about your retail presence?
Yes, we are starting retail presence in Delhi at about 800 Retail Outlets. We have also tied up with Spencer’s Retails Limited at 5 locations and 180 Retail Outlets of Easyday.
Where do you sit in terms of Revenue?
We do not disclose Revenue generation as a company policy.
What is the expansion plan?
We have an ambitious expansion plan as presently we are making only Cheese but are now focusing on Futuristic products and are going to introduce Butter, Ghee, Paneer, Permeate Powder, Dahi Paneer and Whey Protein Powders etc.
How many cities you are present? Are you also exporting to other countries?
We are present in major cities all over India and are planning to go more interior in small stations. Our export branch is opening up in next six months.
What is the growing challenge in the business?
Milk scarcity and increasing trend of raw material prices are the growing challenge & threat.
How is your cheese different from others?
We use very premium quality of cow/buffalo milk. We have dedicated team to source rich quality of milk and, therefore, our cheese is different from others. We have ISO HACCP Certified Plant and all ingredients we use in our cheese products are very rich in nature. We don’t compromise on quality as our company’s motto is offering quality and not quantity.