Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Startup 2014-12-06

We serve around 40 varieties of tea

Over the years we have seen many new concepts emerging in the Indian food segment. Talking to Restaurant India, Pankaj Judge and Nitin, share their story about starting a \'Thela\' serving fresh Chai (Tea) named \'Chai Thela\'

By Deputy Features Editor
We serve around 40 varieties of tea

What encouraged you to start a Chai business?

Pankaj: Chai is India’s national drink (unofficially). But 95 per cent of chai in India is sold on road side thelas in a very unhygienic form. I thought if we can sell chai in a more structured and in a hygienic form, then there is a huge potential
Nitin: Being a corporate guy, I could never find freshly brewed chai in my office. Generally offices have a tea dispenser machine, which gives you an awful taste. I thought to solve this with an entrepreneurial approach and started Chai thela.

We see many IITians venturing into fresh food and chai business. What has brought this trend in the engineers? Is it the food love or immense scope available in the Indian food industry?

Pankaj: I think it is both. People who are passionate about food and wish to start some thing of their own would look out in the same sector. However, for me it was a pure business preposition. I identified the problem – People don’t have access to hygienic tea and decided to do something about it.

What made you name it ‘Chai Thela’? What are the types of tea brewed at your outlets?

Pankaj: We wanted to create a brand which must have a quick connect with customers. Also 90 per cent of tea in India is sold through road side thelas only. Therefore, we thought to come up with modernised (Hygienic and branded) version of a thela and hence, we named it – Chai Thela. There are around 40 varieties of tea at our counter ranging from adrak chai, masala chai, dhaniya chai, green apple chai, mango chai, kashmiri kahwa etc.

You are presently based out of Noida. What are your expansion plans?

Nitin: We are planning to enter Gurgaon and Delhi in the next 4 months and later, we will expand our operations to different cities in India.

Who is your target customer as you are mostly present in IT parks and colleges? What is the range for tea?

Pankaj: Our Target customers are corporate, college campuses and hospitals. The price range of tea is from Rs 10 (Aam Aadmi chai) to Rs 25 (Mango Chai).

From where did you manage to get the funds? Are you looking for any external investments?

Pankaj: Initially, we bootstrapped the company. But now, we are looking for funds for expansion.

We see a lot of tea start-ups in metros. Why aren’t they targeting the tier-II market?

Nitin: There is a great potential in tier -2 cities. After Delhi NCR, we are focusing on tier 2 cities only for expansion.

Who do you see as your competitor in the market? How is your marketing strategy different from others?

Pankaj: There are a lot of players coming up in this sector. However, Chai Point is doing great. Recently, they have raised around Rs 10 crore in funding, but they keep chai in containers and we on the other hand, offer freshly brewed chai.

Himanshu : 27, Jan 2018 at 02:48 PM
I want franchise in meerut
Related opportunities
  • Online Travel Services
    About Us: Founded in 2014, Idea Mantra Holidays is a destination..
    Locations looking for expansion Karnataka
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalotre Karnataka
  • Casual dine Restaurants
    About Us: Manbhavan means ‘pleasing mind’ and we do it by..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 1600
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Nashik Maharashtra
  • Diet Consultancy
    About Us: Healthcare KPO is the pseudo name used in place..
    Locations looking for expansion Uttar pradesh
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size
    Space required 800
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater noida Uttar pradesh
  • Gyms and Fitness Centres
    About Us: Started in Hyderabad, Core fitness station is the 1st..
    Locations looking for expansion Andhra pradesh
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater hyderabad Andhra pradesh
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts