Hotline: 1800 102 2007
Search Business Opportunities
Business Suppliers 2015-07-30

We launch 3-4 new products every year- Sri Roda Foods

In an exclusive interview to Restaurant India, Deepak Asrani, MD, Sri Roda Foods, shares information on the supply chain process and how he manages the demands of the big restaurant players.

By Deputy Features Editor
We launch 3-4 new products every year- Sri Roda Foods

Tell us something about your company? How long has your company been in the business?

Our company got established in 1895 as a joint family venture. At that time our company was into import and export of walnuts and morels. We are situated in New Delhi. We have a widespread network of retail business in over eighteen states. We import food from all over the world mainly USA, Mexico, Chile, Europe and Thailand. In 1997 we started importing olives and fruits. We are the first company to bring pasta and olives in India and our first customers were pizza hut and dominos.

What are the payment terms and return policies?

Today, as the competition is increasing, I don’t think payments do matter here. We try to build healthy relations with our clients by providing them the best possible offers and terms.  Sometimes, if payments are delayed, so we have to put interest charges in that case.

How do you decide prices for Indian market?

This remains one of the most difficult and important aspect. We try to provide the most competitive prices in the market. There are several factors on which the prices on goods in Indian market depend. Firstly, we calculate the interest cost on our capital, landing cost, running cost, delivery cost and then our 10% margin which is our right. So it contributes around 40% hike in the prices for Indian market.

Brief us about your products and name some of your clients?

Today we import olives, different varieties of olive oil, pastas, tomatoes, Italian rice, variety of mushrooms from France, different varieties of sauces, coffee syrup, cheese, herbs & spices, Mexican popcorn, Mexican pepper, Spanish pickle, a wide range of Lebanese products, corn and Thai products. We have all major restaurant chains and retail stores as our clients. Also QSR chains like Pizza hut and Dominos are among our clients.

What is the supply chain process? Do you supply the products outside India also?

We have distributors in all areas who supply our products to the end customer. We have a very widespread network. We supply the products to every state and city of India, apart from that we also export to Bangladesh, Sri Lanka and also we are getting orders from Pakistan.

Do you have online shopping available?

Yes, we have some of our products available online through Snapdeal, Flipkart and Amazon. Usually, people don’t buy food products online as there remains a doubt of authentic and fresh product, but we have several other products which are available online to them, authentic and fresh.

Do you provide discounts as per volume, early payment, and cash?

Yes, we do provide discounts to the customers. If the customer orders a particular volume or in bulk with cash payments, usually we provide 2% discount in that case, but it may vary depending upon the order.

Are all the funding from your end or you are looking for any external boost?

We don’t have any particular investors and funding agencies. We have lent money from banks in the form of loan.

What are your branding, marketing and expansion activities?

We launched 3-4 new products every year. We focus on bringing healthy food products to Indian market. We are also planning to launch olive pickle which has lots of health benefits and people can enjoy them with meals.  We have our own media company who do all the marketing and promotions for us. We advertise through banners and hoardings at public places, metro and airport, through social websites and other such activities.

Related opportunities
  • Start your Business With VANSHIKA MART PRIVATE LIMITED… One of..
    Locations looking for expansion LUCKNOW
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
  • Car wash / Ceramic Coating / Detailing
    About Us: Green Salute is a novel concept designed to allow..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater PUNE Maharashtra
  • Payment Solution services
    About Us: Mswipe Technologies Private Limited is engaged in the business..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2017
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Mumbai Maharashtra
  • Kitchen's Heaven was founded by Mr. Savan Kotecha in 2014,..
    Locations looking for expansion Gujarat
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts